For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?

Neeta Nair Jun 27, 2026 7:52 AM

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM

Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’

e4m Desk May 28, 2026 8:27 AM

Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives

Pooja Yadav Jan 30, 2026 9:12 AM

Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands

Tanya Dwivedi Jan 31, 2023 9:10 AM

The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy

Kanchan Srivastava Jan 31, 2022 9:00 AM

Reduction in tariff and separate allocation for startups are some of the other demands of the sector

Mansi Sharma Jan 27, 2022 8:47 AM

Big push for digital infrastructure and lowering of GST among the major demands

Nafisa Shaheen Jan 30, 2021 8:50 AM