evera
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance
e4m Staff Aug 11, 2026 10:16 AM
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase differentiation in an increasingly crowded market
Anuja Jain Jul 30, 2026 8:59 AM
The company subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares as part of the investment
e4m Staff Jul 29, 2026 1:19 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
De joins Pernod Ricard India from Diageo India where she was Manager-Sales & Marketing.
e4m Staff Jul 24, 2026 6:46 PM
Basu has nearly three decades of experience in the alcoholic beverages industry, including 11 years at ABD
Ankur Jain has given up ownership in the parent company B9 Beverages to settle stakeholder dispute
e4m Desk Jul 22, 2026 12:17 PM
Prior to this, Jhawar was with Godrej Consumer Products Limited for over 11 years
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia
Whitbread is a creative marketer with experience in brand marketing for leading franchised and corporate businesses in FMCG, QSR and retail industries across Australia and the UK
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
The film offers a glimpse into the couple’s first getaway after their wedding
e4m Staff Mar 25, 2026 3:05 PM
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival
e4m Staff Mar 3, 2026 11:14 AM
Manyavar Mohey has onboarded 'Virosh' as its brand ambassadors for its ‘Made For Each Other’ campaign
e4m Staff Mar 2, 2026 11:07 AM
The unveiling has been accompanied with a campaign titled ‘Nothing Unnecessary’
Rimzim Jeera is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format
e4m Staff Feb 22, 2026 1:00 PM
Prior to PepsiCo, Amit Kumar Nanchahal worked with Ola (ANI Technologies Pvt Ltd)
e4m Staff Feb 20, 2026 1:00 PM
Prior to joining Indian Beverage Association, Dr. Chadha served as Deputy Secretary General at FICCI
e4m Staff Feb 17, 2026 1:11 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
Most recently, Clavell Santiago served as Head of Sales – HoReCa, leading Evocus’s entry into the HoReCa segment
e4m Staff Jan 14, 2026 12:36 PM
Most recently, he held the position of Assistant Director of Food & Beverage at Hyatt Regency Dehradun
e4m Staff Jan 6, 2026 12:46 PM
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
Karan Wahi is backing Knack’s portfolio, including CoolPop for children and Knack Pro Sports, a professional hydration and recovery beverage
e4m Staff Dec 22, 2025 1:30 PM
This partnership further expands Kaizzen’s growing portfolio in the corporate, FMCG, and public affairs domains
e4m Staff Nov 12, 2025 1:46 PM
Tata Consumer Products Limited has appointed Sharat Verma as the new President – Packaged Beverages, India & South Asia (including Organic India)
Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning
e4m Staff Oct 29, 2025 12:09 PM
Vijay Deverakonda embodies a new-age voice that reflects the brand’s core values of friendship and authentic connections
e4m Staff Aug 11, 2025 1:03 PM
Hemant comes to Hindustan Coca-Cola Beverages, or HCCB, after a nine-year career with Mondelez International Inc
e4m Staff Jul 15, 2025 12:30 PM
Inbrew Beverages and Tilaknagar Industries are seeking to raise $500 million each through private credit
e4m Staff Jul 15, 2025 8:51 AM
Dikshant Dangwal, Head of Culture, Engagement, and Internal Communications, Hindustan Coca-Cola Beverages, talks about the intricacies of the communications world