e4m-automotive-marketing-summit-2026
Auto marketers are moving from campaign-led to system-led growth, using first-party data and full-funnel insights to drive performance, say marketers at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:27 PM
Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:19 PM
Kartik Patiar, National Head - M&E, ACHT, Online, at ShareChat & Moj, urges brands to move beyond demographics and tap into language, microdrama, and hyperlocal voices to drive purchase intent
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
Ankur Mittal outlines how data fragmentation, delayed response times and dealership inefficiencies are costing brands nearly 40% of qualified leads
e4m Staff Mar 2, 2026 12:08 PM