Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector

e4m Staff Oct 7, 2025 11:29 AM

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts

Shantanu David Mar 26, 2025 9:27 AM

The who's who of Indian OTT industry will discuss trends and challenges that are impacting video & audio streaming space and the opportunities that lie ahead

exchange4media Staff May 5, 2021 8:28 AM

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM