digital-medium
e4m Play Streaming Media Conference & Awards 2021?blur=25

The who's who of Indian OTT industry will discuss trends and challenges that are impacting video & audio streaming space and the opportunities that lie ahead

exchange4media Staff May 5, 2021 8:28 AM

e4m tv first sunil lulla?blur=25

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

OTT?blur=25

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

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Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the digital wave has disrupted the print industry.

exchange4media Staff Aug 10, 2018 8:56 AM