digital-creators
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 8:52 AM
On the occasion, Union Minister Ashwini Vaishnaw said 2026 will be the year of major reforms for Prasar Bharati
The panel discussion explored how digital creators are reshaping brand partnerships through authenticity and direct audience engagement
e4m Staff Dec 17, 2025 5:37 PM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
The National Creators Award recognizes the excellence and creativity of digital creators across domains
e4m Staff Mar 12, 2024 1:39 PM
The National Creators Award recognizes the excellence and creativity of digital creators across domains
e4m Staff Mar 12, 2024 12:20 PM
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Tanya Dwivedi Jul 13, 2023 9:07 AM