data-privacy
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 11, 2026 8:36 PM
The guidelines mandate that the privacy of metered homes must be strictly maintained
Imran Fazal Mar 27, 2026 8:47 PM
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
As India’s digital economy matures and the DPDP Act reshapes accountability, privacy is increasingly seen as a marker of governance rather than just a compliance requirement
Anuja Jain Jan 28, 2026 9:28 AM
The question in the industry is no longer whether attribution will get harder. It is whether it will finally become something marketers can stand behind
Shantanu David Jan 15, 2026 8:37 AM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Shantanu David Jan 6, 2026 8:13 AM
Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say
Kanchan Srivastava Dec 12, 2025 9:08 AM
The cost is only one half of the disruption. The other half is the extended revenue decline that companies must navigate between late 2025 and mid-2027, say experts
Anuja Jain Dec 8, 2025 9:27 AM
Alongside revenue compression, the industry is also gearing up for a massive compliance cost curve that will reshape balance sheets over the next 18 months
Anuja Jain Dec 4, 2025 8:40 AM
Anil Pandit, Managing Partner, Data Strategy-Partnerships, Publicis Media India, talks to e4m on non-consented inventory losing value, how marketers can future-proof reach, and a DPDP-ready workflow
Tasmayee Laha Roy Dec 1, 2025 8:45 AM
India’s negative-list approach to cross-border data transfers has opened up an unprecedented enterprise risk where an entire class of global cloud services could turn non-compliant overnight
e4m Staff Nov 24, 2025 5:56 PM
With efficiency, trust and compliance now co-existing, Indian marketing is entering a phase where legal obligations will increasingly override marketing ambitions, note experts
Anuja Jain Nov 24, 2025 2:26 PM
The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers
Anuja Jain and Pooja Yadav Nov 21, 2025 9:31 AM
IT minister Ashwini Vaishnaw has said that the government will introduce further amendments to the rules to reduce compliance timeframes
e4m Staff Nov 17, 2025 5:01 PM
Companies need to rebuild the foundations of digital governance for the next 18 months, which is the window before full enforcement
Anuja Jain Nov 15, 2025 9:03 AM
Order is emerging through compliance, consent frameworks, identity systems, first-party data, retail media power, and a regulator whose interpretations may matter more than the law
Shantanu David Nov 15, 2025 8:55 AM
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data
Anuja Jain Sep 26, 2025 8:31 AM
Industry watchers assert that advertising in India is moving towards a privacy-compliant future and there’s more focus on privacy & responsible use of data; clean-room models no longer optional
Shantanu David Sep 23, 2025 8:41 AM
According to Kapil Sibal, appearing for Meta, CCI’s point of ‘abusive practice has nothing to do with the data privacy policy of the platform’
India’s draft DPDP Rules mandate parental consent for minors' data, explore data localisation, and impose stricter compliance on businesses, aiming to enhance digital privacy and user protection
e4m Staff Feb 28, 2025 4:43 PM
Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to fewer resources
e4m Staff Jan 27, 2025 8:46 AM
With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts
Soumya Gawri Jan 17, 2025 9:33 AM
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
Shantanu David Sep 17, 2024 9:07 AM
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
Shantanu David Apr 16, 2024 9:12 AM
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
e4m Staff Jan 30, 2024 11:45 AM
The IT ministry published the draft on Friday for public consultation and will hear public views on the proposal until December 17
exchange4media Staff Nov 21, 2022 9:36 AM
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
Kanchan Srivastava Aug 1, 2022 8:26 AM
During the discussions, experts urged for the need of enhancing openness, transparency, state accountability, and regulatory capacity
exchange4media Staff Jan 7, 2022 1:40 PM
The petition is related to breach of user privacy through alleged illegal data sharing
exchange4media Staff Jul 9, 2021 1:06 PM
The messaging app's privacy updates have led to a mass exodus of users to rival platforms
exchange4media Staff Jan 13, 2021 12:46 PM
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites
exchange4media Staff Jan 13, 2021 11:21 AM
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down
Javed Farooqui Jan 12, 2021 8:09 AM
Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most
Praveen Rao May 12, 2020 1:33 PM
Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building
Manasi Narasimhan May 4, 2020 9:31 AM
Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source
exchange4media Staff Feb 24, 2020 4:44 PM
With the new feature, Facebook users can exercise control over the amount of data shared with businesses
exchange4media Staff Jan 28, 2020 7:49 PM