Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM

With the new feature, Facebook users can exercise control over the amount of data shared with businesses

exchange4media Staff Jan 28, 2020 7:49 PM

At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused on privacy

exchange4media Staff Dec 9, 2019 8:37 AM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts

Anjali Thakur Jul 22, 2019 8:41 AM

As per an investigation Facebook let Microsoft’s Bing to see the names of virtually all Facebook users’ friends without consent, and gave Netflix and Spotify the ability to read private messages

exchange4media Staff Dec 20, 2018 8:33 AM

Michal Kosinski, an assistant professor at Stanford University’s Graduate School of Business, wrote in the New York Times that Facebook is “eager to monetise” a range of personal characteristics

exchange4media Staff Dec 14, 2018 3:26 PM

The social media giant has said that only about 30 million users were “actually” affected

exchange4media Staff Oct 13, 2018 10:12 AM

Industry praises TRAI's landmark recommendations regarding user privacy, control over personal data and transparency

Apeksha Mishra Jul 18, 2018 9:00 AM

TRAI said today that firms collecting user data don't have a right over it, and emphasised that consumers' consent is a must for obtaining it

exchange4media Staff Jul 17, 2018 3:18 PM

Pankaj Rahul Singh, Founder, Director & COO, and Jay Motwani, Architect & CMD, of TSD Corps talk about GDPR's impact in India and other nations.

Nishant Saxena Jun 26, 2018 8:51 AM

Union Minister of Electronics & IT and Law & Justice, Ravi Shankar Prasad said that the media has full right to inform, circulate, criticize, advice and counsel

exchange4media Staff May 14, 2018 8:54 AM