consumer-trends
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and discoverable
Shalinee Mishra Jun 16, 2026 9:19 AM
Ipsos Global Trends 2024 provides lowdown on shifting consumer attitudes and values
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
exchange4media Staff Nov 10, 2022 12:17 PM
As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads
Dipali Banka Sep 4, 2020 1:37 PM
The trends also revealed that for 22% of Indians, plastic wastage is the top concern environmentally – significantly higher than the global average of 15%
exchange4media Staff Feb 12, 2020 12:22 PM