consumer-durables
Mansi Datta Wavemaker?blur=25

Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia

exchange4media Staff Feb 10, 2020 4:44 PM

Report?blur=25

The report prepared by Boston Consulting Group (BCG) and Google India says nearly 2 out of 3 digitally influenced consumers rate online reviews as a significant influencer in their purchase decisions

exchange4media Staff Jul 9, 2019 4:57 PM

Hyundai?blur=25

The company is offering electronics and home appliances such as smart LEDs, air conditioners, washing machines and refrigerators

exchange4media Staff Jan 24, 2019 2:26 PM

VIVO IPL?blur=25

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

S-Group Insights: Samsung and LG top spenders in durables category with cumulative 9% contribution on TV and 17% in Print in 2015?blur=25

TV has seen a 16% rise in durable ads in 2015 with respect to 2014. While Print gained by 7% in durable ads in 2015, whereas the duration on Radio suffered a 9% fall.

exchange4media Staff Feb 3, 2016 8:50 AM

Television brands to lead ad spending in consumer durables category?blur=25

Water purifiers, television sets and air conditioners have been the key advertisers in the consumer durables space, contributing a combined advertising share of around 34% on TV

exchange4media Staff Dec 3, 2015 8:05 AM

Guest Column: The whiff of opportunity in festive airs?blur=25

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH

Sunder Hemrajani Oct 22, 2014 8:08 AM