consumer-durables
According to the dentsu-e4m Digital Advertising Report 2026, consumer durables have raised their digital ad share from 32% in 2024 to 49% in 2025
Shalinee Mishra Feb 13, 2026 9:24 AM
Experts say the medium remains unmatched for scale, trust and mass storytelling — particularly in semi-urban and rural markets where household purchase decisions dominate
Aditi Gupta Feb 5, 2026 8:39 AM
Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, according to dentsu-e4m Digital Advertising Report 2026
Consumer durables players expect GST overhaul to bring structural clarity, and thereby leading to sharper focus on portfolio optimisation and disciplined advertising spends
Sunidhi Vijay Jan 2, 2026 8:26 AM
While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year ahead, citing long-term demand
Chehneet Kaur Aug 26, 2025 9:13 AM
Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and incentivise local manufacturing
e4m Staff Jan 31, 2025 9:14 AM
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Sonam Saini Sep 27, 2023 8:31 AM
Early festive season, good monsoon and lower inflation are some of the factors that will lead to a healthy demand during the festive season and months ahead, feels the industry
Sonam Saini Sep 13, 2022 8:42 AM
The film has been released on Hotstar, social media platforms and youtube
exchange4media Staff Apr 17, 2022 10:00 AM
Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts
Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
The webinar, to be held tomorrow, will have a fireside chat and a panel discussion
exchange4media Staff Feb 10, 2021 8:23 AM
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Nafisa Shaheen Nov 18, 2020 9:33 AM
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic
Simran Sabherwal Nov 11, 2020 8:27 AM
Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia
exchange4media Staff Feb 10, 2020 4:44 PM