consumer-durables
pooja?blur=25

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

diwali?blur=25

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic

Simran Sabherwal Nov 11, 2020 8:27 AM

Mansi Datta Wavemaker?blur=25

Datta will head Wavemaker India's North operations and will report to Ajay Gupte, CEO, Wavemaker – South Asia

exchange4media Staff Feb 10, 2020 4:44 PM

Report?blur=25

The report prepared by Boston Consulting Group (BCG) and Google India says nearly 2 out of 3 digitally influenced consumers rate online reviews as a significant influencer in their purchase decisions

exchange4media Staff Jul 9, 2019 4:57 PM

Hyundai?blur=25

The company is offering electronics and home appliances such as smart LEDs, air conditioners, washing machines and refrigerators

exchange4media Staff Jan 24, 2019 2:26 PM

VIVO IPL?blur=25

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

S-Group Insights: Samsung and LG top spenders in durables category with cumulative 9% contribution on TV and 17% in Print in 2015?blur=25

TV has seen a 16% rise in durable ads in 2015 with respect to 2014. While Print gained by 7% in durable ads in 2015, whereas the duration on Radio suffered a 9% fall.

exchange4media Staff Feb 3, 2016 8:50 AM

Television brands to lead ad spending in consumer durables category?blur=25

Water purifiers, television sets and air conditioners have been the key advertisers in the consumer durables space, contributing a combined advertising share of around 34% on TV

exchange4media Staff Dec 3, 2015 8:05 AM

Guest Column: The whiff of opportunity in festive airs?blur=25

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH

Sunder Hemrajani Oct 22, 2014 8:08 AM