chyawanprash
Here’s a look at this week’s ads, showcasing what’s working in the current landscape and what still feels like a miss
Soumya Gawri Nov 22, 2025 9:06 AM
The court said that while Patanjali was free to claim superiority, it could not term others as fraudulent
e4m Staff Nov 7, 2025 11:39 AM
The dispute began when Dabur filed a commercial suit (CS(COMM) 1195/2024) in the Delhi HC, alleging that Patanjali’s Chyawanprash ads disparaged its flagship product
e4m Staff Sep 12, 2025 8:02 AM
According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
e4m Staff Jul 3, 2025 12:59 PM
Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products
The Sourav Ganguly campaign has been conceptualised and executed by BTDT Media
e4m Staff Oct 11, 2024 12:33 PM
Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during the pandemic
Anupama Sajeet Dec 30, 2022 9:11 AM
The ad campaign uses the south Indian martial art form Silambam as a metaphor to emphasise the need to build immunity to fight illnesses
exchange4media Staff Feb 24, 2022 12:18 PM
The brand claimed that two teaspoons of the chyawanprash were enough to ward off the virus
exchange4media Staff Apr 5, 2021 1:42 PM
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain times
exchange4media Staff Dec 11, 2020 12:19 PM
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity
exchange4media Staff Oct 30, 2020 4:13 PM
According to reports, the company has said that the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories & launch of new products
exchange4media Staff May 29, 2020 2:10 PM