Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM

The theme for the calendar is ‘Bharat@2026: Sewa, Sushasan and Samriddhi’

e4m Staff Dec 31, 2025 3:29 PM

Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences

Soumya Gawri Dec 23, 2025 9:27 AM

The two have teamed up for a calendar shot on Mi 10i, featuring the COVID warriors of India

exchange4media Staff Jan 9, 2021 4:05 PM

On Day 1 of e4m Content Jam, Hall, Co-Founder & President, Calendar.com, decoded the mantra to follow in order to tug at the heartstrings of consumers in the new Covid-led world

exchange4media Staff Nov 26, 2020 9:05 AM