The move follows of reduction in ala carte prices by some of the broadcasters

exchange4media Staff 13 hours ago

Apex body of MSOs AIDCF says it will ensure all benefits of broadcasters’ offers are passed on to consumers

exchange4media Staff 1 day ago

While cuts in a-la-carte channel prices may lead to increase in viewers and thus subscription revenue, it remains to be seen if this will translate to substantial gains, say experts

exchange4media Staff Oct 15, 2019 8:20 AM

In a first, TRAI has collected the Monthly Subscription Report from DTH operators

exchange4media Staff Oct 9, 2019 3:57 PM

DPOs like DEN Networks, GTPL Hathway, Siti Networks say broadcasters are trying to push unpopular channels with few popular channels by offering bouquets at highly discounted rates

exchange4media Staff Sep 30, 2019 8:25 AM

TRAI had moved the Supreme Court after the Madras High Court set the discount cap on channel bouquets clause aside. The authority had later withdrawn the appeal

exchange4media Staff Sep 28, 2019 9:27 AM

DSPORT will bring the EPL to Indian audiences live from February 29 - March 14, 2020

exchange4media Staff Sep 25, 2019 7:49 PM

Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM

The NBA Board Meeting held immediately after the 12th Annual General Meeting (AGM) September 17, elected the new office bearers

exchange4media Staff Sep 17, 2019 6:22 PM

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

The newly formed News Broadcasters Federation wants to work with the MIB for several industry initiatives 

Tasmayee Laha Roy Jul 30, 2019 8:21 AM

NBF will be the first news federation in India not to be centered out of New Delhi 

exchange4media Staff Jul 25, 2019 8:16 PM

How broadcasters and advertisers are leveraging consumption of content on mobile phones, tablets, laptops, etc., to engage more with viewers

Rahul Kamat Jul 16, 2019 8:41 AM

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy Jul 8, 2019 8:02 AM

The move comes after many industry players protested BARC considering landing page viewership in putting together rating

Tasmayee Laha Roy Jun 13, 2019 12:55 PM

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy Jun 11, 2019 8:25 AM

BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order

Tasmayee Laha Roy Jun 8, 2019 8:15 AM

The scroller should read- ‘Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) s 7710012345 ascionline.oro’

exchange4media Staff Jan 26, 2019 9:30 AM

Regulatory body has rejected rumours that implementation of new framework has been postponed or stopped

exchange4media Staff Jan 9, 2019 2:20 PM

BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff Dec 21, 2018 8:58 AM