broadcasters
Hearing the 12-min ad cap case, the Delhi High Court rejected broadcasters' argument that TRAI's jurisdiction is confined to technical aspects of transmission and interconnection
e4m Staff Jul 9, 2026 10:23 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data
Imran Fazal May 22, 2026 2:17 PM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs
Aditi Gupta Apr 8, 2026 9:52 AM
Industry body says there are no roadblocks from its side; if other stakeholders are aligned, implementation can move ahead
Kanchan Srivastava Mar 25, 2026 9:35 AM
Industry executives warn that the smuggling of Indian DTH set-top boxes into neighbouring countries has become more organised
Imran Fazal Mar 24, 2026 9:01 AM
With ad spend increasingly tied to engagement rather than traditional reach, broadcasters are recognising creators as key players in the attention economy
Shalinee Mishra Mar 3, 2026 9:22 AM
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
Asianet Digital Network Limited had accused JioStar of violating the Competition Act, 2002 by engaging in discriminatory pricing practices
e4m Staff Jan 28, 2026 3:09 PM
The notice outlines the procedure for participation in the e-auction scheduled to be held on February 16
e4m Staff Jan 15, 2026 1:04 PM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Aditi Gupta Jan 14, 2026 8:52 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 8:52 AM
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
Tasmayee Laha Roy Jan 8, 2026 8:38 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 8:18 AM
Industry experts say IPTV-led bundling can slow the bleeding, but only up to a point
Aditi Gupta Dec 17, 2025 8:26 AM
According to a broadcaster, the change will unfairly punish broadcasters by erasing legitimate audience engagement
Aditi Gupta Dec 8, 2025 4:44 PM
Small broadcasters and MSOs have warned that the move threatens revenue streams, reduces channel discoverability and risks distorting ratings
Tasmayee Laha Roy Dec 5, 2025 5:45 PM
IBDF and NBDA explore legal options as industry questions timing and validity of TRAI’s 10+2 ad-cap enforcement under existing Delhi HC protection
e4m Staff Nov 22, 2025 8:21 AM
Industry experts say that while linear TV subscription is shrinking with fewer cable homes and operators reducing payouts, digital subscription is growing but not fast enough
Aditi Gupta Nov 20, 2025 9:13 AM
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Chehneet Kaur Nov 11, 2025 9:14 AM
MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem
Tasmayee Laha Roy Nov 7, 2025 9:25 AM
According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft
Aditi Gupta Oct 31, 2025 8:40 AM
Govt’s mid-2025 rate overhaul faces resistance from news networks, who argue the one-size-fits-all model collapses genre distinctions and rewards mass-market entertainment
Chehneet Kaur Oct 16, 2025 8:22 AM
NBF has urged the state government and law enforcement agencies to immediately investigate the incident and bring the perpetrators to justice
e4m Staff Jun 30, 2025 11:45 AM
In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO 3.0 and new RIOs
Aditi Gupta Jun 20, 2025 8:55 AM
This advisory follows a directive from TRAI after it amended the Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) Regulations, 2017
e4m Staff Jun 17, 2025 11:05 AM
A review petition should be filed against the SC order, say legal experts fearing far reaching consequences
Aditi Gupta May 27, 2025 8:37 AM
The judgment settles a long-standing legal tussle over whether states could impose an entertainment tax on cable TV operators and digital content providers covered under central service tax laws
e4m Staff May 23, 2025 8:53 AM
Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build a sustainable revenue model
Aditi Gupta Apr 28, 2025 9:07 AM
Hefty penalty, ranging up to 30 percent of the global turnover, may be imposed on the ad giants if charges of cartelisation are proved
Kanchan Srivastava Mar 21, 2025 8:57 AM
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
Aditi Gupta Jan 16, 2025 8:57 AM
At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish & OTT in the framework amidst other issues
Aditi Gupta Dec 19, 2024 9:24 AM








