brand-strategy
The new offer will provide new and existing clients with innovative and integrated solutions
exchange4media Staff Feb 15, 2021 4:01 PM
The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market
exchange4media Staff Feb 2, 2021 1:13 PM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
This 300-seater office includes multiple open spaces for ideas to flow freely, and striking thinkpods for thoughts to cultivate
exchange4media Staff Jan 19, 2021 12:52 PM
As part of the mandate, the agency will develop a competitive and brand marketing strategy for Naga foods while optimising their media spends
exchange4media Staff Jan 4, 2021 12:15 PM
Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis
Anjali Thakur Apr 21, 2020 9:17 AM
The social media platform has created unique brand experiences, bringing brands closer to their audiences
exchange4media Staff Apr 8, 2020 12:59 PM
Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist
exchange4media Staff Mar 18, 2020 8:17 AM
Havas Media will be tasked with driving ACC Cement's brand strategy and marketing initiatives
exchange4media Staff Mar 13, 2020 1:43 PM
Khanduja joined the company in February 2017 and now plans to begin his own entrepreneurial venture
Ruhail Amin Jan 22, 2020 9:03 AM
The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions
exchange4media Staff Jan 20, 2020 11:58 AM
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline media
exchange4media Staff Jan 13, 2020 12:35 PM
The mandate will include brand strategy, creative and digital communication
exchange4media Staff Dec 18, 2019 12:51 PM
VMLY&R will work with the TransLink team to develop strategies across, brand, digital, social, CX and creative communications as well as content generation
exchange4media Staff Oct 24, 2019 1:46 PM
Her last stint was with Vodafone Idea Limited where she was Head of Brand Communication for the Tamil Nadu circle
exchange4media Staff Jun 24, 2019 4:22 PM
Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments
Rishabh Sharma May 28, 2019 9:46 AM
Togglehead will now be responsible for the complete online presence of the brand’s consumer division
exchange4media Staff May 2, 2019 2:13 PM
The campaign addresses the procrastinators and urges them to secure themselves with an appropriate Life Insurance cover, at an early age.
exchange4media Staff Nov 14, 2018 7:39 PM
Kansal, Brand Director, Jaguar Land Rover India, spoke about ‘The Above & Beyond Tour’, how Land Rover uses experience to communicate its brand story and driving strategic brand objectives
Misbaah Mansuri Oct 18, 2018 8:43 AM
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The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community.
exchange4media Staff Apr 13, 2018 5:49 PM
