brand-strategy

Aegon Life’s new campaign takes life's tensions away

The campaign addresses the procrastinators and urges them to secure themselves with an appropriate Life Insurance cover, at an early age.

exchange4media Staff 14-November-2018

We are focused on providing a seamless digital journey: Ankur Kansal, Jaguar Land Rover

Kansal, Brand Director, Jaguar Land Rover India, spoke about ‘The Above & Beyond Tour’, how Land Rover uses experience to communicate its brand story and driving strategic brand objectives

Misbaah Mansuri 18-October-2018

FoxyMoron bags digital mandate for Dream11

The mandate entails building brand awareness and also strengthening the brand’s digital presence by highlighting their offerings and building a strong digital community.

exchange4media Staff 13-April-2018

LG's 'Signature' product line to debut in India, will target premium TV and print ads

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Abhinn Shreshtha 23-May-2017

Prashant Tekwani joins as Senior Vice President at Monk Media Network

Tekwani comes in from iContract, where he served as Associate Vice President

exchange4media Staff 28-December-2016