Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war

Neha Chauhan Aug 31, 2021 8:30 AM

Guest Column: Priyanka Kheruka, the Brand Head at Borosil, looks back at the company's transformational journey led by innovation and adaptation

Priyanka Kheruka Aug 10, 2021 2:04 PM

The mandate includes managing corporate brand strategy, digital and creative for GBKC Global and both its verticals, GBKC Fashions, and GBKC ATT

exchange4media Staff Jul 5, 2021 1:44 PM

The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying

exchange4media Staff Jun 9, 2021 9:09 AM

Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives

Misbaah Mansuri Jun 4, 2021 8:49 AM

With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley

exchange4media Staff Apr 12, 2021 4:50 PM

The mandate includes both traditional and digital media as well as creative and strategy for the brand

exchange4media Staff Mar 30, 2021 1:36 PM

The account will be serviced from the agency's Bangalore office

exchange4media Staff Mar 30, 2021 11:40 AM

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

The new offer will provide new and existing clients with innovative and integrated solutions

exchange4media Staff Feb 15, 2021 4:01 PM

The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market

exchange4media Staff Feb 2, 2021 1:13 PM

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

This 300-seater office includes multiple open spaces for ideas to flow freely, and striking thinkpods for thoughts to cultivate

exchange4media Staff Jan 19, 2021 12:52 PM

As part of the mandate, the agency will develop a competitive and brand marketing strategy for Naga foods while optimising their media spends

exchange4media Staff Jan 4, 2021 12:15 PM

Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis

Anjali Thakur Apr 21, 2020 9:17 AM

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist

exchange4media Staff Mar 18, 2020 8:17 AM

Havas Media will be tasked with driving ACC Cement's brand strategy and marketing initiatives

exchange4media Staff Mar 13, 2020 1:43 PM

Khanduja joined the company in February 2017 and now plans to begin his own entrepreneurial venture

Ruhail Amin Jan 22, 2020 9:03 AM

The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions

exchange4media Staff Jan 20, 2020 11:58 AM