brand-innovation

Our goal is to preserve the core values built over 30 years: Marico CMO Vikram Karwal

Marico's Vikram Karwal on Expanding Parachute Advansed into Shampoos?blur=25

Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line

e4m Staff May 29, 2026 2:03 PM

D2C Brand Innovation: Investor insights for scalable and sustainable growth

D2C Brand Innovation?blur=25

At the HiveMinds Ecommerce Conclave 2025, one of the most insightful discussions revolved around the theme of D2C Brand Innovation

e4m Staff Mar 27, 2025 4:43 PM

EFGH Brand Innovations unveils campaign for LXS Moonshine with invitation to ‘moon’

LXS?blur=25

The integrated campaign has been designed to launch Lectrix EV’s limited edition LXS Moonshine to commemorate India’s historic journey to moon

exchange4media Staff Aug 25, 2023 7:28 PM

e4m ChillOut: Emmanuel Upputuru’s weekends are for family

ChillOUt with Emmanuel Upputuru?blur=25

We caught up with Upputuru at Goafest 2023 to find out what all he does in his free time

exchange4media Staff May 27, 2023 9:05 AM

Rashmi Ambastha onboarded as ECD at EFGH Brand Innovations

Ambastha?blur=25

She was Sr. CD at Cheil India previously

exchange4media Staff May 8, 2023 10:33 AM

EFGH Brand Innovations invites people to spot ‘acts of generosity’

EFGH?blur=25

The campaign is part of the initiative ‘GivingTuesday’

exchange4media Staff Nov 30, 2022 9:48 AM