Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance

Ganapathy Viswanathan Jul 2, 2026 9:41 AM

Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets 

Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM

Over the years, Bhatt has endorsed a diverse array of brands, ranging from luxury fashion labels to consumer goods, cementing her status as a versatile and influential figure in the ad industry

Soumya Gawri Mar 15, 2025 9:07 AM

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM