brand-activation
Experiential Marketing and OOH?blur=25

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Vritti iMedia for Fem?blur=25

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

Vritti Magh Mela 2020?blur=25

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM

Candid Marketing?blur=25

For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology

exchange4media Staff Dec 20, 2019 12:55 PM

PublicisStoria?blur=25

The agency will manage the entire communication mandate including advertising, brand activation, digital and media

exchange4media Staff Dec 6, 2018 7:59 AM

?blur=25

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.

Ruhail Amin Sep 12, 2017 8:01 AM

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017?blur=25

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

exchange4media Staff Apr 8, 2017 10:54 PM

Indian Marketing Awards 2016: Winners Speak?blur=25

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

exchange4media Staff Dec 6, 2016 1:38 PM

Sanjay Shukla promoted as CEO of Percept Activ?blur=25

Shukla will be responsible for business development, training and scaling up the existing properties for clients in the brand activation domain

exchange4media Staff Dec 22, 2012 8:54 PM

Percept beefs up brand activation focus with new strategic business unit – Percept Activ?blur=25

Percept has announced the launch of its new strategic business unit, Percept Activ, which will focus on brand activation projects and function in the domain of below-the-line brand communication activities, encompassing promotional activation and event based activation. Percept Activ will be headed by Sanjay Shukla.

exchange4media Mumbai Bureau Sep 8, 2010 7:58 AM