blockchain

Isobar launches Auto Industry-first Blockchain Powered Campaign for CEAT Tyres

CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression 

exchange4media Staff 5 days ago

Isobar launches blockchain playbook to help marketers embrace technology

The playbook, among other things, unpacks blockchain’s potential impact on the global media and marketing industry

exchange4media Staff 18-October-2018

MediaMath, Integral Ad Science & Rubicon Project join Mindshare for blockchain alliance

The aim of the alliance is to realistically assess the applicability of blockchain technology into the world of advertising

exchange4media Staff 06-September-2018

Nucleus Vision and Gini & Jony collaborate for NucleusION

Their partnership to use Nucleus Vision’s Internet of Things (IoT) and Blockchain (BC) based customer identification platform – NucleusION or ION allows brick and mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary (patent pending) sensor technology.

exchange4media Staff 19-June-2018

Is blockchain solving a problem that does not exist?

Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Venkata Susmita Biswas 04-June-2018

Facebook undergoes its biggest shuffle at executive level; launches Blockchain div

FB's chief product officer, Chris Cox will now also oversee FB's widely used services Instagram, Messenger, and WhatsApp

exchange4media Staff 09-May-2018

India will see hockey stick growth in programmatic: CDO, Mindshare South Asia

Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data privacy and more

Venkata Susmita Biswas 01-May-2018

"We're spending 30 to 40% of marketing spends on digital"

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan 30-March-2018

We're building a real-time bidding platform for video in India: Nitin Gupta, Xapads

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

Blockchain will revolutionise advertising, here's how!

In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends

Venkata Susmita Biswas 05-March-2018

Budget 2018: Industry applauds government pro-digital announcements

Industry applauds government pro-digital announcements and suggests regulating cryptocurrency, instead of a complete ban

exchange4media Staff 02-February-2018