Aims to power transactions on its flagship product, DAN Data Labs

exchange4media Staff 1 week ago

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh 29-March-2019

CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression 

exchange4media Staff 11-February-2019

The playbook, among other things, unpacks blockchain’s potential impact on the global media and marketing industry

exchange4media Staff 18-October-2018

The aim of the alliance is to realistically assess the applicability of blockchain technology into the world of advertising

exchange4media Staff 06-September-2018

Their partnership to use Nucleus Vision’s Internet of Things (IoT) and Blockchain (BC) based customer identification platform – NucleusION or ION allows brick and mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary (patent pending) sensor technology.

exchange4media Staff 19-June-2018

Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Venkata Susmita Biswas 04-June-2018

FB's chief product officer, Chris Cox will now also oversee FB's widely used services Instagram, Messenger, and WhatsApp

exchange4media Staff 09-May-2018

Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data privacy and more

Venkata Susmita Biswas 01-May-2018

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan 30-March-2018

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends

Venkata Susmita Biswas 05-March-2018

Industry applauds government pro-digital announcements and suggests regulating cryptocurrency, instead of a complete ban

exchange4media Staff 02-February-2018