big-tech
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inventory, traffic and programmatic
Kanchan Srivastava Sep 21, 2026 8:42 AM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
Imran Fazal Jul 9, 2026 9:15 AM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty
Shantanu David Dec 31, 2025 9:04 AM
This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
Meta has, however, denied the claim saying the documents, which is the base of the news report, present a selective view that distorts the company’s approach to fraud and scams
As AI systems grow smarter and platforms tighten control, the fight over who owns and operates data is redefining digital power, regulation and the business of the internet
Anuja Jain Nov 7, 2025 9:04 AM
Earnings of big tech companies signal that the global ad market is consolidating around three overlapping forces: Search, short-form video and retail media
Shantanu David Nov 5, 2025 8:38 AM
With $6 trillion in added value and $400 billion in quarterly revenue, Big Tech’s latest results confirm
Anuja Jain Oct 31, 2025 8:34 AM