Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data

Imran Fazal Jul 9, 2026 9:15 AM

This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies

Imran Fazal Mar 27, 2026 7:40 PM

As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders

Anuja Jain Feb 27, 2026 9:27 AM

If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure

Anuja Jain Feb 9, 2026 9:02 AM

2025 saw most new ad growth consolidate around big digital platforms, pushing brands, agencies and publishers to recalibrate toward scale and certainty

Shantanu David Dec 31, 2025 9:04 AM

This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound

Shantanu David Dec 23, 2025 9:14 AM

Meta has, however, denied the claim saying the documents, which is the base of the news report, present a selective view that distorts the company’s approach to fraud and scams

e4m Staff Nov 7, 2025 6:14 PM

As AI systems grow smarter and platforms tighten control, the fight over who owns and operates data is redefining digital power, regulation and the business of the internet

Anuja Jain Nov 7, 2025 9:04 AM

Earnings of big tech companies signal that the global ad market is consolidating around three overlapping forces: Search, short-form video and retail media

Shantanu David Nov 5, 2025 8:38 AM

With $6 trillion in added value and $400 billion in quarterly revenue, Big Tech’s latest results confirm

Anuja Jain Oct 31, 2025 8:34 AM

At the risk of sounding reductive, one can say the Big Three have figured out how to industrialise AI across their stacks

Shantanu David Jul 31, 2025 8:52 AM

While digital ad spend surges, most news publishers are stuck at just 7–8% growth, trapped between Big Tech control and policy inaction

Tasmayee Laha Roy and Chehneet Kaur Jul 17, 2025 9:13 AM

This is a move against what Berlin calls "cunning tax evasion" and the formation of "monopolistic structures" by global tech players

e4m Staff May 30, 2025 12:08 PM

Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape

Shantanu David Dec 16, 2024 9:01 AM

Experts suggest traditional media houses should explore partnerships and collaborative models to remain competitive

Shantanu David Nov 20, 2024 9:08 AM

The ruling overturns accusations of Google's market dominance abuse through AdSense in the online advertising sector

e4m Staff Sep 19, 2024 8:35 AM

Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies

Shantanu David Jul 17, 2024 8:58 AM

While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack

Shantanu David Apr 23, 2024 8:45 AM

With an increasing number of businesses adapting to digital transformation and AI, there will be an uptick in ad spends, assert industry heads

Shantanu David and Nilanjana Basu Jul 28, 2023 8:46 AM

In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation

exchange4media Staff Jun 27, 2023 2:14 PM

The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India  

exchange4media Staff Jan 18, 2023 8:58 AM

As the year comes to an end, we look back at some of the key people movements in the tech universe

exchange4media Staff Dec 27, 2022 8:22 AM

The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour

exchange4media Staff Dec 23, 2022 9:34 AM

According to MEIT Minister of State Rajeev Chandrasekhar, governments across the world have lagged in implementing regulations for Big Tech players

exchange4media Staff Dec 12, 2022 10:10 AM

Taylor Owen, Beaverbrook Chair of Media, Ethics and Communication, Max Bell School of Public Policy, McGill University, was speaking at the second edition of e4m-DNPA virtual roundtable

exchange4media Staff Dec 12, 2022 8:23 AM