Prasar Bharti?blur=25

The public notice reads that broadcasters desirous of allotment of the slot on DD Free Dish are required to provide clear and unambiguous proof in support of genre classification of their channel

exchange4media Staff Dec 17, 2021 8:37 AM


Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads

exchange4media Staff Dec 14, 2021 12:27 PM


10 of the 22 bidders are now in the race to buy new IPL teams, which will enter the league from the upcoming 2022 season

exchange4media Staff Oct 25, 2021 3:52 PM


Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory

exchange4media Staff Jul 29, 2021 11:10 AM


The RPFs for the cricketing body's website and mobile apps will be available for purchase till March 31, 2021

exchange4media Staff Mar 17, 2021 8:18 AM

DMRC ad bidding?blur=25

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM


The ad film for the CARS24’s Unique Bidding System has been launched on television and on social media pages of the brand

exchange4media Staff Oct 24, 2020 8:52 AM

Twitter ads?blur=25

It will only charge advertisers if at least 50 per cent of the ad is on screen for six seconds or more

exchange4media Staff Aug 20, 2019 8:56 AM


From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

New Criteo tool promises average 20-30% higher publisher revenue?blur=25

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Abhinna Shreshtha Jun 8, 2017 7:57 AM

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media?blur=25

Header bidding is an improved way for publishers to hold auctions, enabling advertisers to vie for premium publisher inventory – both reserved, and unreserved

Dharika Merchant May 4, 2017 8:34 AM

AndBeyond.Media launches revolutionary Header Bidding S2S?blur=25

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media

exchange4media Staff Mar 9, 2017 8:00 AM

No takers for programmatic buying??blur=25

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

Facebook Exchange emerges as a significant tool for advertisers?blur=25

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

"Our Real Time Bidding tool will keep PHD at the forefront of our clients’ digital ambitions"?blur=25

Jyoti Bansal, MD, PHD India talks about the agency’s focus on digital and mobile, how PHD’s Real Time Bidding tool is going to change the way it is perceived and more ..

Priyanka Mehra Apr 3, 2014 9:06 AM

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani?blur=25

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing

Abhinna Shreshtha Mar 21, 2014 8:08 AM

“Bidding high or low is in the FM players’ hands”?blur=25

Vineet Singh Hukmani, MD, Radio One states that while Phase III FM auctions are still stuck, there are a few things that the Govt is now doing right

Saloni Surti Dec 20, 2012 4:44 AM