bidding
Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

How Google's lucrative ‘grey zone’ turned black and white?blur=25

Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja Jain Jun 1, 2026 4:55 PM

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

JioStar exits FIFA World Cup rights race; Zee continues negotiations?blur=25

Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

e4m Staff May 27, 2026 10:33 AM

Warner Bros Discovery, Netflix?blur=25

As per reports, the development happened after Paramount made an aggressive push of its own to secure WBD but ultimately fell behind the streaming giant

e4m Staff Dec 5, 2025 1:26 PM

TV?blur=25

According to senior industry players, news channels want to be on DD Free Dish due to the incremental reach it provides but the cost of buying a slot has increased significantly

Javed Farooqui Feb 23, 2022 8:49 AM

Prasar Bharti?blur=25

The public notice reads that broadcasters desirous of allotment of the slot on DD Free Dish are required to provide clear and unambiguous proof in support of genre classification of their channel

exchange4media Staff Dec 17, 2021 8:37 AM

outbrain?blur=25

Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads

exchange4media Staff Dec 14, 2021 12:27 PM

IPL?blur=25

10 of the 22 bidders are now in the race to buy new IPL teams, which will enter the league from the upcoming 2022 season

exchange4media Staff Oct 25, 2021 3:52 PM

inmobi?blur=25

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory

exchange4media Staff Jul 29, 2021 11:10 AM

bcci?blur=25

The RPFs for the cricketing body's website and mobile apps will be available for purchase till March 31, 2021

exchange4media Staff Mar 17, 2021 8:18 AM

DMRC ad bidding?blur=25

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets

Noel Dsouza Oct 26, 2020 8:12 AM

Cars24?blur=25

The ad film for the CARS24’s Unique Bidding System has been launched on television and on social media pages of the brand

exchange4media Staff Oct 24, 2020 8:52 AM