To strengthen the fight against COVID-19, #MainBhiMumbaiPolice asks Mumbaikars to take on the task of self-policing to ensure everyone stays inside their homes to avoid risk of infection

exchange4media Staff Apr 6, 2020 10:30 AM

Httpool and AccuWeather?blur=25

AccuWeather will leverage Httpool’s reach and expertise to strengthen its presence in India

exchange4media Staff Jan 28, 2020 12:48 PM

Adidas Run for the Oceans?blur=25

For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn

exchange4media Staff Jun 3, 2019 8:02 PM


As part of her association with TBZ-The Original, the actor will be featured in several brand campaigns

exchange4media Staff May 7, 2019 2:42 PM

Abhimanyu Singh?blur=25

The series is based on the real-life story of 21 soldiers of 36th Sikh regiment of the British Indian Army which defended an army outpost at Saragarhi in the North-West Frontier Province in 1897

exchange4media Staff Dec 5, 2018 6:31 PM

Fortune foods?blur=25

Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

exchange4media Staff Oct 17, 2018 8:34 AM


Health and wellness magazine, Mathrubhumi Arogya-Masika, undertook a unique initiative to make people realise the importance of physical activity and heart health

exchange4media Staff Oct 8, 2018 9:55 AM


Abhimanyu Singh spoke to exchange4media about producing engaging TV content in an era dominated by social media platforms and more.

Dolly Mahayan Nov 30, 2017 8:51 AM


The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

exchange4media Staff Jul 7, 2017 7:47 AM

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs?blur=25

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

Sarmistha Neogy Nov 28, 2016 8:10 AM

Onam FCT drop on Kerala channels highlights challenges for TV b'casters?blur=25

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year

Deepa Balasubramanian Sep 19, 2013 9:10 AM

Sakal’s innovative solution for TBZ on Akshaya Tritiya?blur=25

Sakal published a quarter page ad of TBZ on the first page of a special Akshaya Tritiya feature with a scratch card pasted on it that had offers on jewellery

Abid Hasan Apr 26, 2012 8:20 AM

Converge.I scripts OOH campaign for

The branding campaign was packed with local flavours through use of transit media across Mumbai and Rajasthan to create a dual impact

exchange4media Staff Feb 1, 2012 10:09 AM

Snapdeal's Yum-Dude campaign hits retail space?blur=25

This two- month campaign looks at giving existing and potential consumers a larger-than-life experience, and will end in the third week of February

Priyanka Nair Jan 25, 2012 7:36 AM