STAR India scored a coup of sorts when it aired James Cameron’s Oscar-winning blockbuster hit ‘Avatar’ over the Independence weekend. The movie was aired on both Star Movies (in English) and Star Plus (in Hindi). And the numbers speak for themselves – ‘Avatar’ (Hindi on Star Plus) scored a TVR of 2.26 as per TAM Media Research data for HSM metros, CS 4+ TG.
Games2win has recently announced the launch of Chimpoo.com, a virtual world for kids. This initiative is seen as the company’s bid to encourage the kids market. While the business model is subscription-based, Chimpoo.com is eying breakeven in approximately 11 months.