automotive-industry
KIA Motors Meerkat?blur=25

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Autofinal?blur=25

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan Jul 4, 2019 8:34 AM

Gupta?blur=25

Gupta, Director, Kent Ro Systems Ltd talks about venturing into automotive security systems, the marketing strategy and more

Shweta Raaj Singh May 27, 2019 7:26 PM

Puneet Anand Hyundai?blur=25

Puneet Anand, Senior General Manager & Group Head (Marketing), Hyundai Motor tells us more about the new product VENUE, marketing plans and the kind of innovation the company has used

Dolly Mahayan Apr 25, 2019 9:01 AM

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Kia Motors will launch their first product in India in 2019. Manohar Bhatt talks about the brand’s plan for the country, its marketing strategy and more

Dolly Mahayan Jul 19, 2018 8:56 AM

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India?blur=25

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Ruhail Amin Jan 19, 2017 8:23 AM

Auto sector goes digital?blur=25

Online ad network Komli inferred that buying a car is an involved decision, requiring substantial information. And the digital space is playing a key role in that.

exchange4media Staff Jan 25, 2011 7:37 AM