With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM

After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions

Shantanu David Jun 4, 2026 9:06 AM

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape

Anuja Jain May 22, 2026 8:39 AM

Industry experts are unanimous that brands go all out for Mother’s Day because it sits at the intersection of universal emotion, social sharing and purchase intent

Sunidhi Vijay May 12, 2026 8:56 AM

This intelligence report by Rediffusion Consumer Lab provides a deep dive into the ‘Attention Economy’

e4m Staff Apr 8, 2026 9:46 AM

New Similarweb data reveals how scale, engagement and distribution are reshaping the consumer AI race as growth slows and user habits consolidate

Anuja Jain Jan 10, 2026 8:30 AM

Rajesh Iyer, EVP & Portfolio General Manager - Business & Industry Solutions, HCLSoftware speaks on the importance of moving from an attention economy to trust economy, and AI’s future in marketing

Simran Sabherwal Dec 4, 2025 2:53 PM

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system 

Rajiv Dubey Aug 25, 2025 8:45 AM

At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload

Chehneet Kaur Feb 9, 2024 11:49 AM