The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said

exchange4media Staff Jun 23, 2022 2:33 PM


A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy

Sonam Saini Mar 10, 2022 8:47 AM


The campaign uses a background voice-over in the style of famed Malayalam commentator Shaiju Damodaran

exchange4media Staff Feb 21, 2022 12:35 PM

Stayfree ad?blur=25

The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation

Mansi Sharma Oct 12, 2021 8:24 AM

Shreyas Bhatt?blur=25

Previously, Bhatt was associated with Royal Enfield where he contributed as Manager – Corporate Communications

exchange4media Staff Oct 5, 2021 11:39 AM


Rolls out four short-format films to bring to life the differentiation of the Ather 450X over the conventional scooters

exchange4media Staff Oct 4, 2021 4:03 PM


The ‘Break Through’ ad campaign has been conceptualised and executed by Brave New World; an ad agency based out of Bengaluru

exchange4media Staff Dec 7, 2020 4:09 PM


The account has been won following a multi-phased pitch process

exchange4media Staff Dec 3, 2020 10:17 AM

Budget 2019?blur=25

As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019

Neethu Mohan Jul 4, 2019 8:47 AM

Ravneet Phokela Ather?blur=25

Phokela, Chief Business Officer, Ather Energy talks about the characteristics of Ather the electric scooter and their expansion plans

Neethu Mohan Feb 20, 2019 8:14 AM