Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness

exchange4media Staff Jun 18, 2021 8:46 AM

The film features children as protagonists, highlighting key pizza-related issues usually ignored by adults

exchange4media Staff Jun 8, 2021 10:58 AM

Kamath will lead creative integration and content creation for key accounts

exchange4media Staff May 26, 2021 10:42 AM

Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare

Neeta Nair Apr 21, 2021 1:06 PM

The light-hearted ad is based on the cultural insight that in India, when a person upgrades anything, he or she upgrades their entire family with them

exchange4media Staff Apr 20, 2021 10:53 AM

Saurabh Varma & Amit Akali talk about sharing the vision that brought them together to lay the foundation to a strong agency network and why creativity will be at the core of the business at Wondrlab

Neeta Nair Dec 9, 2020 9:15 AM

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab

Neeta Nair Dec 9, 2020 8:58 AM

In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls 

Neeta Nair Oct 20, 2020 9:00 AM

Conceptualized by Tanishq and WYP Brand Solutions, the film equates a brother-sister bond to a nurse-patient relationship

exchange4media Staff Jul 27, 2020 12:31 PM

Panellists Rohit Ohri, Virat Tandon, Raj Kamble, Amit Akali and Hemant Misra presented their views on ‘Network Agencies vs. Independent’

exchange4media Staff Jul 2, 2020 8:39 AM

Industry leaders Rohit Ohri, Virat Tandon, Raj Kamble, Amit Akali and Hemant Misra to share their views on ‘Network Agencies vs. Independent’

exchange4media Staff Jul 1, 2020 9:25 AM

The campaign attempts to tap the changed mindset about consuming content

exchange4media Staff Jun 4, 2020 12:00 AM

The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing

exchange4media Staff Apr 12, 2020 6:00 PM

  The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users

exchange4media Staff Aug 19, 2019 2:11 PM

Conceptualized by WYP Brand Solutions, the campaign aims to highlight the responsible and sustainable business practices employed by the brand

exchange4media Staff Aug 7, 2019 1:08 PM

Umang Bedi of Dailyhunt on the launch of their digital campaign based on a social message representing how deep-rooted language bias exists in India

Apeksha Mishra Aug 9, 2018 8:56 AM

Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill patient

Naziya Alvi Rahman Jun 20, 2018 8:58 AM

Amit Akali of Medulla Communications says that 86-year-old Pooran, whom they are taking to Cannes, was on ventilator days before she performed in Last Laugh

Neeta Nair Jun 13, 2018 8:49 AM

Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories

Srabana Lahiri Jun 19, 2017 8:04 PM

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

exchange4media Staff Mar 2, 2017 9:10 AM