amit-akali
Dailyhunt

  The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users

exchange4media Staff Aug 19, 2019 2:11 PM

Tanishq

Conceptualized by WYP Brand Solutions, the campaign aims to highlight the responsible and sustainable business practices employed by the brand

exchange4media Staff Aug 7, 2019 1:08 PM

Umang Bedi of Dailyhunt on the launch of their digital campaign based on a social message representing how deep-rooted language bias exists in India

Apeksha Mishra Aug 9, 2018 8:56 AM

Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill patient

Naziya Alvi Rahman Jun 20, 2018 8:58 AM

Amit Akali of Medulla Communications says that 86-year-old Pooran, whom they are taking to Cannes, was on ventilator days before she performed in Last Laugh

Neeta Nair Jun 13, 2018 8:49 AM

Cannes Lions 2017: Prasoon Joshi and Amit Akali upbeat about leading Pharma shortlist

Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories

Srabana Lahiri Jun 19, 2017 8:04 PM

Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

exchange4media Staff Mar 2, 2017 9:10 AM

Dream come true for us; owed it to ourselves to work towards becoming the No1 Healthcare agency: Praful Akali, Medulla

Medulla Communications won the coveted Healthcare Agency of the Year title- a first for the country and also 7 metals in the Cannes Lions Pharma category

Sarmistha Neogy Jun 28, 2016 8:32 AM

Cannes 2016- Integrating medical with creative the Great Indian Family way

Speaking at the Cannes Lions Festival 2016, Medulla Communications' Amit Akali and Praful Akali believe that whilst the creative team is the soul of advertising in healthcare communication domain, working with a medical expert is a must have. The greater the integration of the medical team with the creative team, the better is the communication

Priyanka Mehra Jun 20, 2016 7:20 AM

Amit and Praful Akali listed among speakers at the 63rd Cannes Lions International Festival 2016

Amit Akali, Chief Creative Officer, Medulla Communications (Managing Partner and Creative Head – What’s Your Problem) and Praful Akali, Founder, Managing Director, Medulla Communications (Managing Partner and Strategy Head – What’s Your Problem) will take the stage at the Cannes Lions Festival 2016 to deliver a session on ‘Integrating Medical with Creative: Learning from the Great Indian Family’

exchange4media Staff May 31, 2016 8:28 AM

We are now the only agency for most of our clients: Amit Akali

Akali talks about the gamble of full service digital paying off, why he has learnt more in the past 1 year than he has in his previous 20 working years and why the agency has been saying no to more business

Priyanka Mehra May 11, 2016 8:30 AM

We are now the only agency for most of our clients: Amit Akali

Akali talks about the gamble of full service digital paying off, why he has learnt more in the past 1 year than he has in his previous 20 working years and why the agency has been saying no to more business

Priyanka Mehra May 11, 2016 8:30 AM

Franklin Templeton Investments launches new ad campaign, urges investors to #AskWhatELSS

The campaign is created by What’s Your Problem – WYP Brand Solutions Pvt. Ltd. for the ELSS category. E.L.S.S., which stands for Equity Linked Savings Scheme, is a Mutual

exchange4media Staff Jan 14, 2016 10:26 AM

What’s Your Problem bags full service creative mandate for Citrus Pay

The onus of establishing this industry wide leadership in the minds of consumers and merchants alike has been put on WYP

exchange4media Staff Dec 16, 2015 4:23 PM

Kotak Securities launches digitally-led integrated campaign with over 40 films

Kotak Securities has launched #AgarMagarSeAageBadho, which is a digitally-led integrated campaign with over 40 films; aimed at helping traders move beyond their investment-centred barriers and invest with confidence

exchange4media Staff Oct 29, 2015 8:24 AM

'What's Your Problem' wins social media mandate of matrimony.com

The agency is planning to work closely with the brand and its in-house team to bring new-age creative ideas alive in the social and digital space

exchange4media Staff May 29, 2015 3:28 PM

Amit Akali launches full service digital agency 'What's Your Problem'

Former National Creative Director of Grey, Amit Akali has launched WYP with his brother Praful Akali, who is also Founder and MD of Medulla Communications. The other Founder

Priyanka Mehra May 7, 2015 8:33 AM

Flipkart's latest campaign: Smart shopping an App away

Flipkart's new ads stress upon the 'must have' Flipkart app on customers' smartphones for easy and convenient shopping experiences. Campaign is conceptualised by Chapter Five Brand Solutions in association with Grey's former NCD Amit Akali's new venture

Priyanka Mehra May 5, 2015 9:24 AM

Malvika Mehra slated to exit Grey as NCD

Her first and last job prior to GREY was at Ogilvy India where she spent 16 years creating work that won several awards

Priyanka Mehra Apr 8, 2015 12:01 PM

Amit Akali bids adieu to Grey Worldwide as NCD

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said

Priyanka Mehra Feb 15, 2014 9:24 AM