GroupM South Asia has restructured its leadership and has named Tushar Vyas as President Growth and Transformation

exchange4media Staff 25-January-2019

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff 22-January-2019

The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff 20-August-2018

To celebrate the anniversary both companies showcased some of their campaigns and milestones for HUL brands over the years at an event in Mumbai.

exchange4media Staff 19-November-2015

According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio

Abhinna Shreshtha 03-February-2014

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi 02-August-2013

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti 16-July-2013

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti 16-July-2013

In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages the media planning and buying for the Unilever business in South Asia

exchange4media Staff 14-June-2013

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia 16-May-2012

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

Noor Fathima Warsia 16-May-2012

Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands

Suraj Ramnath 05-April-2012

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath 14-February-2012

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath 13-January-2012

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath 13-January-2012

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath 12-January-2012