Allen Solly?blur=25

Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically

exchange4media Staff Nov 3, 2020 2:54 PM


Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

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The brand along with Ogilvy Bengaluru has created a video capturing slice-of-life situations and habits of people, now common around us

exchange4media Staff Jul 25, 2020 9:11 AM

Anil Kumar Allen Solly?blur=25

Kumar, Chief Operating Officer, Allen Solly, talks about the new 'Own Your Shape' campaign, marketing strategies and the brand's advertising mix

Nafisa Shaheen Sep 9, 2019 8:56 AM

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With this campaign — conceptualised by Ogilvy — the brand expands into the size-inclusive fashion market by upholding body positivity

exchange4media Staff Aug 31, 2019 4:00 PM

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The campaign, conceptualised by Ogilvy & Mather India, will be promoted on TV, digital, print, over 1,000 movie halls and social media platforms

exchange4media Staff Aug 18, 2019 10:00 AM

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The TVC, conceptualised by Ogilvy, will be released on TV, Hotstar, cinema halls and social media

exchange4media Staff Apr 22, 2019 3:14 PM


The film will be promoted on TV, Hotstar, cinema halls and social media platforms

exchange4media Staff Mar 30, 2019 8:25 AM


The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

exchange4media Staff May 19, 2018 8:54 AM

 Jack in the Box bags the digital duties for Allen Solly?blur=25

Allen Solly will be their second mandate from the Aditya Birla Group after Louis Philippe

exchange4media Staff Dec 3, 2014 2:49 PM

Quality, reach & readership make magazines effective: Shailesh Chaturvedi?blur=25

When one advertises in a medium that is trustworthy, the opportunities for the brand to stay relevant also increase, says the MD & CEO of Tommy Hilfiger Apparels India

Deepa Balasubramanian Jul 13, 2012 12:26 AM

Allen Solly re-fabricates ‘Friday Dressing’?blur=25

Allen Solly’s core USP of Friday Dressing has held it in good stead over the last many years. Going forward, the brand’s core positioning seeks to broaden the meaning of Fridays by advocating the need to lighten up the workplace.

exchange4media Staff Oct 21, 2011 9:12 AM

Blogworks to handle Allen Solly’s social media strategy & engagement programme?blur=25

Allen Solly, the fashion brand from Aditya Birla Group, has announced the appointment of social media consulting firm Blogworks to handle its social media marketing strategy and engagement.

exchange4media Staff Nov 16, 2010 7:35 AM