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Highly-placed sources tell exchange4media that Ajay Gahlaut will succeed Bobby Pawar, who quit Publicis last month

exchange4media Staff 5 days ago

With digital coming in, creativity has become far more complicated than it used to be

Misbaah Mansuri 6 days ago

Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India walks down memory lane describing some of the best moments spent with the legendary ad man Piyush Pandey

Ajay Gahlaut 1 week ago

This was his second stint at Ogilvy India that started 11 years ago in 2007

Neeta Nair 17-October-2018

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff 14-July-2017

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma 02-May-2014

Conceptualised by Ogilvy & Mather, Gurgaon, the new TVC with the tagline ‘Taste That Lifts You' celebrates the dairy product range

exchange4media Staff 08-April-2014

Agnello Dias, Santosh Padhi, Ajay Gahlaut, Abhijit Avasthi, Amer Jaleel, Arun Iyer, Colvyn Harris, Komal Bedi Sohal, Praveen Kenneth, Rana Barua & Rohit Ohri are some

exchange4media Staff 12-February-2014

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy 25-September-2013

By hosting Portfolio Night for the first time in Delhi, the ad industry has realised the potential of the city emerging into a new world of ideas, innovation & creativity

Twishy 10-May-2013

A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos

Twishy 08-May-2013

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy 19-March-2013

Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination

Twishy 21-February-2013

Conceptualised by O&M, Sprite’s new integrated communications campaign breaks today and celebrates the ingenuity of today’s youth to overcome obstacles

exchange4media Staff 28-February-2012

Along with the mass-media campaign, Fanta will also engage with consumers through a special on-ground activation in 42 cities across 10 states

Shanta Saikia 17-February-2012

Philips takes the emotional route in its new campaign for its energy efficient lamps. The idea is based on the proposition that you can keep the lights on and still save money.

Shikha 06-October-2010