Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

ajay motwani?blur=25

We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM


The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM


Motwani, Head of Marketing, Consumer Business, Adani Wilmar - Fortune's parent company, shares insights on the marketing strategy, the segments in focus and plans to target key Metros

exchange4media Staff Nov 7, 2019 2:43 PM


The campaign, featuring celebrity couple Akshay Kumar and Twinkle Khanna, is conceptualized by Triton Communications and directed by Karan Johar under his home production, Dharma 2.0

exchange4media Staff Nov 24, 2018 10:00 AM


The account would be managed from the Mumbai office and agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

exchange4media Staff May 3, 2018 1:15 PM


22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

exchange4media Staff Oct 14, 2017 7:54 AM

Cannes 2015: Ogilvy's Fortune Oil entry bags India's sole shortlist for Branded Content & Entertainment Lion?blur=25

Also announced were Film Craft, Titanium and Integrated, shortlists in which no Indian entry made the cut

exchange4media Staff Jun 27, 2015 2:06 PM

Zindagi creates new 'premium mass' category for advertisers?blur=25

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff Jul 9, 2014 6:09 PM