The campaign, featuring celebrity couple Akshay Kumar and Twinkle Khanna, is conceptualized by Triton Communications and directed by Karan Johar under his home production, Dharma 2.0

exchange4media Staff Nov 24, 2018 10:00 AM

The account would be managed from the Mumbai office and agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

exchange4media Staff May 3, 2018 1:15 PM

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

exchange4media Staff Oct 14, 2017 7:54 AM

Cannes 2015: Ogilvy's Fortune Oil entry bags India's sole shortlist for Branded Content & Entertainment Lion

Also announced were Film Craft, Titanium and Integrated, shortlists in which no Indian entry made the cut

exchange4media Staff Jun 27, 2015 2:06 PM

Zindagi creates new 'premium mass' category for advertisers

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff Jul 9, 2014 6:09 PM