ad-revenues

Hindi GECs bank on big budget, non-fiction show launches to drive ad revenues

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Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

Google reports fall in Q2 ad revenue from last year, a first in company’s history

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YouTube ad revenue stands at $3.8 billion, total revenue at $38.3 billion

exchange4media Staff Aug 1, 2020 8:46 AM

Some channels to see rise in domestic subscription revenues: Emkay Research Q4FY20 preview

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The report says sustained macro weakness along with the Covid-19-led lockdown should lead to a significant decline in ad revenues across platforms

exchange4media Staff Apr 9, 2020 1:19 PM

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again?blur=25

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Madhuwanti Saha Mar 20, 2017 8:01 AM

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study?blur=25

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff Sep 14, 2016 8:11 AM

Magna Global Forecasts India Advertising Revenues to grow +18.4% in 2016

Magna Global Forecasts India Advertising Revenues to grow +18.4% in 2016?blur=25

India the most dynamic economy among the BRICs is set to become the 7th biggest ad market by 2020 according to latest report by Magna Global

exchange4media Staff Dec 9, 2015 8:12 AM

Gandhi-Mandela series ad revenues expected to cross Rs.250 crore

Gandhi-Mandela series ad revenues expected to cross Rs.250 crore?blur=25

Sources indicate the inventory for India Vs South Africa series to be broadcast on Star Sports is fast filling up. Ad rates are estimated at Rs.18-20 crore for co-sponsorship and Rs.14-15 crore for associate sponsorship

exchange4media Staff Sep 21, 2015 8:42 AM

We have seen 20% plus growth from IPL 6 to IPL 8: N P Singh

We have seen 20% plus growth from IPL 6 to IPL 8: N P Singh?blur=25

Ad revenues earned by MSM during IPL 6 were reportedly estimated at Rs.950 crore. A 20% growth on these ad revenues would take the estimated figure to over Rs.1,100 crore. N P Singh, CEO of MSM talks about IPL’s success in its eighth edition

Collin Furtado Jun 17, 2015 8:26 AM