As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season  

exchange4media Staff May 17, 2022 8:01 AM


Fido Dido is seen addressing everyday googlies in a playful and cool manner

exchange4media Staff Feb 28, 2022 2:09 PM

Fido & 7up TVC?blur=25

The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude

exchange4media Staff Jan 24, 2022 12:57 PM

durga puja campaign?blur=25

Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM


The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’

exchange4media Staff Apr 1, 2019 3:44 PM

7UP Madras Gig?blur=25

Styled by Myntra with NAC Jewellers as the jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases on May 22nd 2018.

exchange4media Staff May 11, 2018 7:18 PM


The beverage brand is taking consumers down the memory lane by launching six vintage designs

exchange4media Staff Apr 24, 2018 3:19 PM

PepsiCo's new TVC for 7UP Revive targets 'sweat-loss recharge'?blur=25

The brand has rolled out its first campaign for 2017 with the TVC highlighting the functional benefits of the brand in this growing category

exchange4media Staff Mar 17, 2017 8:25 AM

PepsiCo strengthens hydration portfolio with national launch of 7UP Revive?blur=25

The ad campaign features Bollywood actor Sidharth Malhotra in the Indian rendition of the global campaign

exchange4media Staff Mar 19, 2016 7:59 AM

Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo?blur=25

Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports

exchange4media Staff Aug 4, 2014 9:27 AM

7UP out to bottle India’s ‘UP’timism?blur=25

PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation

exchange4media Staff Jan 12, 2012 8:06 AM

7Up ups the ‘Lemon Refreshment’ quotient?blur=25

7Up, the natural lemon flavoured beverage from PepsiCo India, has introduced a new thematic campaign for 2010, which expands on the theme of ‘Lemon refreshment’. A new TVC, conceptualised by BBDO India, has been unveiled as part of the campaign.

exchange4media Mumbai Bureau Jan 30, 2010 6:59 AM