5-star
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people to get time to just sit back and do nothing
e4m Staff Nov 27, 2024 4:33 PM
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Ritika Raj Feb 14, 2024 10:08 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey
e4m Staff Jan 2, 2024 12:28 PM
Cadbury 5 Star introduces the ‘Mush Detector’ with a campaign by Ogilvy India
exchange4media Staff Feb 4, 2023 9:03 AM
Here's our pick for the most creative spots between November 1st and 15th
exchange4media Staff Nov 22, 2022 9:11 AM
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
exchange4media Staff Mar 11, 2021 2:23 PM
The show premiered on 23rd May and will be aired every Saturday and Sunday at 11:00 am
exchange4media Staff May 27, 2020 8:00 PM