Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Jan 18, 2020 9:25 AM

The week gone by was replete with some key developments in the world of advertising, marketing and media. Here’s an upshot of all the important moments from the previous week.

TRAI made news last week after the Indian Broadcasting Foundation (IBF) called the biggest press meet to protest NTO 2.0. TRAI called a press conference on January 13 to say it was open to discussions with broadcasters.

After claiming it will evaluate legal options, IBF moved court against TRAI on January 14 and filed a writ petition.

The annual report for 2018-19 was released by TRAI, stating that India’s television industry has registered growth of 12.12% to Rs 74,000 crore in 2018-19 as compared to Rs 66000 crore in 2017-18.

Here’s an upshot of all the key appointments and people movements.

DDB Mudra group announced its appointment of Preetham Venkky as President of 22feet Tribal Worldwide. He will also function as DDB’s Chief Digital Officer.

Yum! appointed Merrill Pereyra as MD for the entire Indian subcontinent for Pizza Hut. He will be responsible for the growth and expansion of the brand’s footprint across the subcontinent.

Lowe Lintas appointed Sonali Khanna as the head of South.

WATConsult promoted Heeru Dingra to CEO and also as the chief mentor and advisor.

Pallavi Vyas joined BrandStreet India as the new Business Head after her stint at Mindshare as Senior Business Director.

Dentsu Webchutney named Gautam Reghunath as its new Chief Executive Officer.

There were some resignations too. Kapil Mishra left Lowe Lintas after a seven-month association to pursue a career in the field of direction.

Rakesh Hinduja moved on from Leo Burnett as COO, after a five-year stint in the company.

IBF appointed Meenakshi Gopinath, Pallavi Joshi & Dipa Dixit as BCCC members. The trio replaced Sharmila Tagore, Arundhati Nag and Dr Ira Bhaskar.

Major mandate wins include iProspect India bagging digital media duties of Max Bupa. The Dentsu-owned agency also took home the global mandate of VFS Global.

Wunderman Thompson South Asia was also in the news this week. The agency won the creative mandate of premium sugar brand Sugarlite.

upGrad onboarded Tilt Brand Solutions as a strategic and creative partner. 

Madison Media appointed as Media AOR for Cipla Health. Madison will handle the entire media mandate for the healthcare company.

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