iProspect North wins Max Bupa's digital media account

The account was previously handled by Wavemaker

e4m by Neeta Nair
Updated: Jan 15, 2020 1:44 PM
iProspect and Max Bupa

iProspect North has won the digital media duties of health insurance major Max Bupa after a multi-agency pitch in the capital as per sources. About 8-10 agencies including Performics, Dentsu Webchutney, and GroupM agencies are believed to have participated in the pitch. Wavemaker was the incumbent agency.

The account is estimated to be worth more than Rs 20 crore. exchange4media has reached out to iProspect, Max Bupa and Wavemaker but neither sent a response until the time of filing this story.

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