Madison Media appointed as Media AOR for Cipla Health

The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company

e4m by exchange4media Staff
Updated: Jan 16, 2020 11:24 AM
Madison

Madison Media has announced that it has been appointed as Media AOR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital and Social media.  

 Born out of a desire to connect with the consumer and create a difference to their everyday life, the company has conducted a lot of research amongst consumers and understood their needs. Basis this understanding, Cipla Health has a presence in all key OTC categories including smoking cessation, sore throat & cough, de-hydration, pregnancy care, probiotics, VMS & kids nutrition.

 Remarking on the new collaboration, Shivam Puri, CEO, Cipla Health opines, “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

 Commenting on the new partnership, Vikram Sakhuja, Group CEO, Madison Media & OOH, “Cipla Health has been in the market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.”

 Commenting on this development, Vanita Keswani, CEO, Madison Media says, “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.” 

 Madison Media has been ranked the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018-19.  Madison Media has been on an award-winning spree, having won Marketing Team of the Year for Asian Paints, at Indian Marketing Awards; Agency of the Year at Digies Digital Awards; Brand of the Year for Viacom 18 at DMA Echo Asia Awards; Mobile Agency of the Year at IDMA Digital Awards; in addition to winning over 150 awards since January 2019.

 Madison Media Group is India’s foremost media agency handling media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Domino’s, McDonald’s, Gaana.com, Timesjobs.com, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Gowardhan Dairy and many others. Madison Media, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers. 

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