‘Need to create a great working environment - upwards from the bottom of pyramid’
At e4m PR and Corp Comm 30 under 30 Summit, industry leaders deliberated on ‘Attracting young talent and retaining them’
The e4m PR and Corp Comm 30 under 30 Summit saw industry leaders and experts deliberate on the rise of a new age of communication. One of the engaging panel discussions was on ‘Attracting young talent and retaining them’.
Moderated by Ruhail Amin, Editor, exchange4media, the panel featured Sudipta Gupta, VP HR, The Practice; Lovina Gujral, COO, Candour Communication; Rahul Mehta, CEO, Media Mantra; and Amit Arora, Head of Corporate Communications & Public Relations, Housing.com.
Addressing the sheer volume of calls fielded by journalists and publishers every day, Amin began the session by asking the panel how they managed to keep their younger employees passionate and engaged.
“It’s a combination of different facets. First of all is the work culture of the company, which is very friendly, apolitical and based on meritocracy. We also have an open-door policy with the senior management, and people can come in and talk to senior management about anything, from campaign ideation to feedback,” said Mehta, adding that the company also recognizes and awards performers including annual awards that celebrate top performers, something that all employees appreciate.
Mehta added that whenever the agency wins awards for different campaigns and launches, it’s not the senior management, but the team that conceived and executed it, which goes and receives the trophies in order to bring home to them that feeling of achievement.
Referring to a recent study that posited the average duration of a young employee at a company is 1.5 years, Arora said the onus was on the company to retain talent. “You have to create a great working environment, from the bottom of the pyramid upwards, and leadership plays a key role in this. The vision of the organization has to be crystal clear to every member of the team in order to thrive and grow.”
While noting that the previous speakers had covered most requirements, Gujral added, “At Candour, we have a very flat structure. We don’t really use designations, so that everyone is on the same playing field. Yes, experience matters, but we believe experience is meant to guide the youngsters and teach them about the industry. Once they're there, it's important to build a sense of self-esteem. Once they've learned all of that, we're happy to put them in front of the client and present their work.”
Adding to this sense of belonging, Gupta said her company has recorded a number of ex-employees returning to engage with the organization. “One of the things connecting that is the culture. Transparent and open communications obviously help, but I think really walking the talk and living all of that up brings a lot of credibility.”
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