Lemma stands in solidarity with the nation by lighting virtual candles
The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners
The nation stood in solidarity as people showed their support to each other on Sunday night by lighting a candle, sending out the message that we are all in this together. The OOH industry is the worst hit during this time and despite the crisis, has shown continued care & support around the globe by delivering mass messages of public safety and gratitude towards the medical staff, police, cleaning staff and other essential service providers
Lemma, on 5th April 2020 virtually lit up digital billboards at 9.00 pm for 9 mins, in solidarity with the nation. The gesture not only showed gratitude towards the medical staff and the police but also served as a reassurance that the OOH industry will bounce back
"The OOH industry globally is in darkness with articles after articles outlining the decline in business as the world comes to a standstill. Lighting this candle virtually is in a way giving hope to the OOH industry and media owners that this darkness will be dispelled and we'd come back stronger and Brighter!" - Merlin Coutinho - Marketing Head, Lemma.
The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners & abiding with the rules of the lockdown.
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