According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

The alliance entails Lemma’s Demand Side Platform (DSP) integration with VIOOH’s network of screens

exchange4media Staff Oct 13, 2020 11:49 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform

exchange4media Staff Jul 21, 2020 1:57 PM

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

The entire activity was executed remotely using programmatic technology, thereby keeping in mind the safety of the employees and media owners

exchange4media Staff Apr 8, 2020 1:18 PM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space

exchange4media Staff Mar 14, 2020 8:57 AM

Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home

exchange4media Staff Jan 8, 2020 1:18 PM

Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform

exchange4media Staff Sep 26, 2019 12:03 PM

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

Das, a product evangelist and startup advisor, is one of the co-founders of PubMatic

exchange4media Staff Jan 24, 2019 6:34 PM

WATConsult & AMNET, innovate for SBI Life’s ‘Main Se Hum’ campaign exploring New Year as a topic, the campaign is executed across major establishments in Maharashtra & Delhi-NCR

exchange4media Staff Jan 8, 2019 11:04 AM