Sony Pictures Networks India to telecast Abu Dhabi T10 tournament's second edition

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi

e4m by exchange4media Staff
Updated: Jan 11, 2021 1:43 PM
Sony Network - Abu Dhabi T10

Sony Pictures Networks India (SPN) has returned as the official broadcast partner for the second edition of Abu Dhabi T10 and strengthened their commitment towards bringing the unique cricket extravaganza to their audience in the Indian Subcontinent. The tournament is slated to take place at the Sheikh Zayed Stadium from January 28 to February 6, 2021.

Abu Dhabi T10 is the world’s only ten-over cricket tournament officially sanctioned by the International Cricket Council (ICC) and licensed by the Emirates Cricket Board (ECB). It is the first-ever internationally approved ten-over format competition. Abu Dhabi T10 is a UAE product that has grown into a globally accepted cricket format. Matches have a 10-over-a-side format and duration of 45 minutes a side totaling 90 minutes of play. The tournament is played over ten days, with a round-robin followed by semi-finals and the final. The Abu Dhabi T10 tournament is a short, high energy format loved by global audiences and international cricket stars alike.

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi and will be live streamed on its on-demand OTT platform SonyLIV which will allow viewers to watch the tournament on their mobile phones, bumping potential viewership numbers for the event.

This year’s Abu Dhabi T10 will feature eight teams: Maratha Arabians, Bangla Tigers, Delhi Bulls, Northern Warriors, Deccan Gladiators, Qalandars, Team Abu Dhabi and Pune Devils that will face each other in 29 action-packed matches across 10 days. The star-studded line-up of international cricket talent features West Indian icons like Chris Gayle, Andre Russell, Dwayne Bravo, English stars Alex Hales and Sam Billings along with lethal South Africans Imran Tahir and Chris Morris. With more experienced international stars coming into the league, fans can expect not just more entertainment on the field but also a higher level of cricket.

To drum up the excitement for the action-packed nature of Abu Dhabi T10 tournament, Sony Sports has launched the campaign “Cricket Ka Naya Avatar – Tod Phod Cricket” where the entire game is of Powerplay and fans can look forward to 10 overs of power-packed entertainment at its best.

In addition to its massive subscriber base, Sony Pictures Networks India brings broadcast expertise and strong credentials to its part of the deal. The network is the premier destination for cricket in India, with rights to four international cricket boards - England and Wales Cricket Board, Cricket Australia, Sri Lanka Cricket and Cricket Ireland. The broadcaster is also the official broadcaster of the ongoing India tour of Australia and the Big Bash League.

Comments:

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

“Cricket has always been India’s passion and we are excited to partner with this innovative, fast-paced format in the Abu Dhabi T10 once again. Abu Dhabi T10 has grown from strength to strength & cricket lovers can look forward to some of the biggest names in the game producing power-packed performances this season." 

Shaji Ul Mulk, T10 Sports Management Chairman:

“The Abu Dhabi T10 has become increasingly popular in the last few years and it's only fitting that Indian cricket fans get a chance to watch engaging cricket through Sony Pictures Networks India. The matches last for only 90 minutes and each game is guaranteed to have a lot of drama and entertainment. India will witness Abu Dhabi T10 becoming the next big thing in cricket over the next few years.”

Matthew Boucher, CEO of Abu Dhabi Cricket

“Global viewership in priority tourism source markets is a key driver behind our 5-year 2019-2023 agreement to be the host destination of the Abu Dhabi T10. In this digital age, we are thrilled to offer cricket fans the best of the sport - and the best of Abu Dhabi - through Sony Pictures Networks, which has a massive audience base in India”

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