Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country

Javed Farooqui Oct 18, 2022 8:59 AM

Behari was earlier the Head at ICICI Amazon Credit Card Partnership

exchange4media Staff Jul 5, 2022 3:50 PM

The agency will handle digital branding, media buying & planning and develop channel-based campaigns for the company

exchange4media Staff Jun 23, 2022 11:14 AM

Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the Credit Suisse Communications Conference

exchange4media Staff Jun 23, 2022 9:14 AM

Under the partnership, eligible Xiaomi and Redmi consumers can redeem YouTube Premium offer on select current devices for three months

exchange4media Staff Jun 7, 2022 6:17 PM

In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways

exchange4media Staff May 24, 2022 12:23 PM

With this association, ONTRACK aims to maximize the exposure and reach of its partners with its #NewAgeInnovations

exchange4media Staff Apr 13, 2022 4:29 PM

The partnership will see the Capri logo on the right chest of the Gujarat Titans’ official team jerseys

exchange4media Staff Mar 11, 2022 6:17 PM

Balsara was inducted into the board of directors on 3rd February 2022

exchange4media Staff Mar 3, 2022 2:42 PM

Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment

exchange4media Staff Feb 11, 2022 2:24 PM

Leveraging the veteran actor's popularity, MediBuddy further aims to amplify its reach in every nook and corner of the country

exchange4media Staff Feb 8, 2022 4:20 PM

The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet

exchange4media Staff Feb 8, 2022 2:27 PM

Being led by Chairman & CEO Santosh Menon, this new agency partnership aims to bring forth the KL.LK expertise to brands, coupled with FCB’s philosophy - to do timely and timeless work for clients

exchange4media Staff Feb 7, 2022 8:27 AM

The appointment follows a competitive process that aimed to consolidate JDE Peet’s creative accounts into one operating model

exchange4media Staff Feb 3, 2022 4:49 PM

Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs

exchange4media Staff Jan 28, 2022 2:36 PM

The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way

exchange4media Staff Jan 27, 2022 4:32 PM

The agency will be responsible for driving GAIN's narrative in a compelling manner and improving awareness of the select biofortified food products in key regional markets

exchange4media Staff Jan 17, 2022 6:47 PM

The agency will be playing a crucial role to build the brand positioning and brand prominence for the bank

exchange4media Staff Jan 12, 2022 3:04 PM

This collaboration will allow fans around the world to expand their engagement with their friendly neighbourhood Spider-Man through BGMI’s state-of-the-art gaming experience

exchange4media Staff Jan 7, 2022 5:30 PM

The cricketer's personality resonates grit, determination and dependability reflecting the bank’s brand ideologies

exchange4media Staff Jan 4, 2022 6:44 PM