Sony Pal rules Hindi GEC @BARC Week 24

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look helped it grab the second spot in the urban market

e4m by exchange4media Staff
Updated: Jun 23, 2017 1:55 PM

According to BARC data for week 24 (June 10–16), Hindi GEC Sony Pal took the top spot in the Hindi GEC category (collectively) with 590 million impressions. It was followed by Star Plus with 584 million impressions and Rishtey with 573 million impressions.

Star Plus continued to dominate the urban market with 387 million impressions. Similarly, in the rural market, Sony Pal continued to lead in the same week with 431 million impressions.

Urban Market

Star Plus continued to top the urban market with 387 million impressions, compared to 406 million impressions it had in Week 23.

Sony SAB jumped to second spot with 307 million impressions. It’s worth noting that the Hindi GEC went for a brand overhaul and introduced new programmes last week.

Colors maintained its third spot with 299 million impressions as against the 286 million impressions it fetched the previous week.

Zee TV slipped to fourth spot with 279 million impressions as against the 289 million impressions it fetched the previous week.

Sony Entertainment Television retained its fifth position with improved 264 million impressions as against previous week’s 237 million impressions.

Rural Market

Sony Pal continued to dominate the rural market with improved 431 million impressions.

Rishtey retained its second spot with 428 million impressions compared to the 398 million impressions it garnered last week.

Zee Anmol stayed on the third spot with 410 million impressions as against the 380 million impressions it fetched in Week 22.

DD National maintained its fourth spot with 259 million impressions.

Star Utsav held on to its fifth spot with 234 million impressions.

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