COLORS continues dominant run as new shows deliver stellar ratings

Colors is no. 1 in urban markets as Dance Deewane average viewership is 6.7 Million impressions; Naagin 3 launched with an average viewership of 10.8 Million and has been consistent no. 1 show in the category since launch

by exchange4media Staff
Published: Jul 10, 2018 2:17 PM | 1 min read

Strengthening its weekend programming with the launch of Naagin 3 and the reality show format – Dance Deewane, COLORS continues to maintain lead position amongst the GECs for the fourth consecutive week. Following a good run after the Indian Premier League, COLORS now has a gross viewership of 258 million.

The channel’s mythical offering Naagin 3 launched with an average viewership of 10.8 million and was one of the highest opening for any fiction show across Hindi GECs. Dance Deewane opened with average viewership of 7.6 million, one of the highest launch viewership for any dance reality show across Hindi GEC in the last two years. The show continues to deliver strongly in the non-fiction show category, with an average viewership of 6.7 million impressions.

With the impending festive season, the channel further plans to dial up its programming - offering viewers a mix of its flagship shows and new, compelling content.