Brand Cricket is intact but Brand BCCI needs to clean up: Experts

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

e4m by Abhinav Trivedi
Published: Oct 15, 2013 9:09 AM  | 5 min read
Brand Cricket is intact but Brand BCCI needs to clean up: Experts

In 2012, when Star Sports-ESPN bought the telecasting rights from BCCI for all the domestic and international cricket matches in India for Rs 3851 crore, it sealed a deal for six years. Recently, when the broadcaster duo bought the title sponsorship rights for domestic and international matches in India for the 2013-14 season, eyebrows were raised.

BCCI did not get a single bidder. Micromax had bought the draft document but it backed off at the last moment. Experts we spoke to, on condition of anonymity, mentioned that Micromax could not find associate sponsors for a collective bid. Subsequently, BCCI asked Star Sports-ESPN, its telecast partner, to become the title sponsor. Senior industry sourced said, “It was face saviour act for BCCI. Look at the discounted price the deal has been taken at!”

The broadcaster duo has brought the title sponsorship at Rs 2 crore per match, which was the base price set by BCCI.

Has BCCI lost its credibility?

Experts we spoke to have a resounding yes as the answer.

“When one learns that the Chief of BCCI, in some form or other, is involved in a scandal, there is a decline in confidence. Spot fixing, Srinivasan issue and corruption has dented the image of the board. No brand would like to associate with an organisation which is tainted and is known for all the wrong reasons. BCCI exists only because of cricket; it is not the other way round. Brands currently might be using a carrot and stick approach towards BCCI, signalling a cleanup,” said Shreyas Bangad, Creator and Director, brandmatterz, a brand consultancy firm.

Srinivasan, apart from being BCCI Chief, is also the Managing Director of India Cements and owns Chennai Super Kings. N Srinivasan’s son-in-law and the CEO of CSK franchisee, Gurunath Meiyappan was allegedly involved in betting and fixing matches. Recently, Supreme Court allowed Srinivasan to re-assume his office after he was unanimously re-elected as BCCI Chief. But the APEX court also ordered an independent inquiry into the spot fixing case.

Srinivasan, on the other hand, has always maintained that he has not done anything illegal and that all allegations against him are baseless.

Multiple sources have reportedly confirmed that allegations of spot fixing, rampant corruption and political clout over the cricket board has brought disgrace to the cricket community.

A senior advertising official has also confirmed that a cola major is rethinking its association with the board.

Will the game of cricket be affected?
Experts believe that BCCI not getting bidders for the title sponsorship cannot be a result of decline in the credibility of the board alone. Reasons such as economic slump and saturation of cricket are other reasons.

“Cricket is like a religion in India. To a certain extent, there has been a damp in the spirits of the fans, but people watch cricket because of the players and not the board. They are not concerned with BCCI as long as the matches are exciting. If the performance of the team is good, people will tune to the TV sets. Advertisers are concerned more with the eyeballs. Cricket will not be ruled out. But if BCCI does not get into a cleansing act and continues to operate the way it has been, there could be serious crisis in the future,” said Mayank Shah, Group Product Manager, Parle Products.

He further added, “Cricket today has turned into more of entertainment than sport; so one places a cricket tournament in the same category as entertainment programmes.”

Arshad Nizam, Director, Alliance Advertising mentioned, “With the on-going controversies surrounding cricket, BCCI has suffered loss in credibility. But major factors for BCCI not getting bidders could be economic slump and too much cricket throughout the year. Having said that, cricket in India is serious business. People watch India’s matches with keen interest. Till an advertiser is getting his objectives, getting advertisers on board will not be a problem for BCCI.”

A senior media planner, on condition of anonymity, shared, “BCCI has created a strange situation for the game of cricket. Today, if a player misses a catch, misfields or is not able to score runs, people assume that the match is fixed. Though on an individual level, respect exists for some players such as Sachin, Dravid, etc. But the administrative structure of BCCI is rampantly corrupt and this cannot be repaired easily. If Team India starts performing weakly tomorrow, BCCI, with its present image, can sustain neither advertisers nor broadcasters. It is a body governed by people with vested interests in themselves and not cricket as a sport. This is a tragedy. Hence, if you ask about Brand BCCI, it does not exist. There is only cricket and till players perform, money would pour. The day that stops, everything stops.”

Other industry experts have also highlighted that since the spot fixing controversy that erupted during IPL, questions over integrity, dignity and reputation have regularly been discussed among the marketing fraternity. Post IPL fiasco, many brands were genuinely concerned over the impact of their association with the cricket tournaments in India. But the questions have been dumped because of the huge eyeballs the matches garner.

The day people start watching matches with prejudices, it would directly impact advertising associations. It is critical the board handles the crisis well, say senior industry sources.

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Zee-Sony merger: NCLAT sets aside NCLT order to NSE and BSE about reviewing approvals

NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised

By exchange4media Staff | May 26, 2023 4:04 PM   |   1 min read

zee sony

The National Company Law Appellate Tribunal (NCLAT) has set aside the order by National Company Law Tribunal (NCLT) directing the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) to review their initial approvals for the Zee-Sony merger.

Zee had moved against NCLT's order, asking the exchanges to issue an updated NOC-objection certificates before June 16, 2023. The network argued that it did not have the opportunity to present its arguments. 

Justice Rakesh Kumar and technical member Dr Alok Srivastava set aside the NCLT order today. NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion for Zee to respond to concerns raised. NCLAT has remanded the case back to NCLT.

The appellate tribunal also added that NCLT's order should be set aside for violation of principles of natural justice. The verdict will be decided after NCLT hears both sides of the issue.

The bench headed by HV Subba Rao and Madhu Sinha will hear the case on June 16.

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NCLAT likely to hear ZEEL's plea today

The appellate body had deferred the hearing for ZEEL’s petition against the NCLT order

By exchange4media Staff | May 26, 2023 8:54 AM   |   1 min read

ZEEL

The NCLAT is likely to hear ZEEL's petition in the Sony merger issue on Friday.

This is after the appellate body deferred the hearing in the petition against the NCLT order passed on May 11.

The network had said that it did not have the opportunity to present its arguments.

On May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).

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BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure

By exchange4media Staff | May 26, 2023 8:44 AM   |   1 min read

bcci

The BCCI may wait for the completion of the Zee-Sony merger to sell media rights for the Indian cricket team’s bilateral series, according to a report in a leading business publication. 

The report, which quotes sources, suggests that the cricket board would “wait for some time and watch how the Zee-Sony merger pans out before issuing the tender.” The report also claims there is also a possibility that the BCCI may not sell the rights for four years (from 2023 to 2027) but instead for a different tenure.

The report further says that The BCCI would want to issue the tender before the Asia Cup in September this year, but would hope that the Zee Sony merger has been completed by then.

Sony had the broadcast rights for IPL from the first edition till 2017, when Star India (now Disney Star) picked up the rights. Sony Sports Network also holds the rights to broadcast games from England, Pakistan and Sri Lanka.

Also, the BCCI has still not decided if it will go for e-auction or other modes for selling th rights. BCCI may also separate the rights of men's and women's rights.

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ZEEL posts Rs 8168 cr as revenue for FY23

ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal

By exchange4media Staff | May 26, 2023 8:43 AM   |   2 min read

ZEEL

Zee Entertainment Enterprises Limited's (ZEEL) revenue for the fiscal ended 31st March 2023 stands at Rs 8167.62 crore compared to last fiscal’s Rs 8305.86 crore.

The company has recorded ad revenue of Rs 4057.89 crore a drop of 7.6% compared to last year’s Rs 4396.15 crore.

As per reports, ZEEL has posted a net loss of Rs 73 crore for Q4 compared to the corresponding quarter last year.

Subscription revenue saw a 2.7% growth at 3335.47 crore on March 31, 2023, compared to Rs 3246.6 crore last fiscal.

The company said that its other sales and services revenue YoY was down 25%, and up 71% QoQ aided by new launches and higher syndication revenue.

The company's expenditure was up 10.3% to Rs 7364 crore compared to Rs 6674.14 crore. EBITDA for FY23 was down by 38% YoY due to a decline in revenue and elevated strategic investments across the business. It fell from Rs 1780.33 crore to Rs 1101.1 crore this fiscal. EBITDA margin came in at 13.6 % compared to 21.7%.

The operating expenditure for the fiscal increased 10.5% to Rs 4468.6 crore from Rs 4041.79 crore. Profit after tax for the business has dropped by 76.1 % from Rs 1053.8 crore to Rs 251.4 crore.

The total revenue for its OTT platform ZEE5 stood at Rs 741 crore, up by 36% in FY23 compared to the previous fiscal.

The company said that the programming and technology costs were higher YoY due to higher content cost in movies, investment in ZEE5 and Sports.

Personnel expenses decreased from Rs 826.1 crore to Rs 823.8 crore YoY.

Advertising & Promotional expenses surged by 23 % to Rs 1055.4 crore from Rs 858.5 crore as new content launches on Digital increased the marketing cost on a YoY and QoQ basis.

Compared to the last quarter of FY22, the advertising and subscription revenue of the company fell by 5%.

The platform's global MonthAly Active Users (MAUs) stands at 113.8 million in March 2023 compared to 104.8 million in March 2022. The number of Global Daily Active Users (DAUs) has increased from 10.5 million to 11.1 million.

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Arnab Goswami tenders unconditional apology before the Delhi HC in 2016 case

The case was filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others

By exchange4media Staff | May 25, 2023 6:48 PM   |   1 min read

Arnab

Arnab Goswami, Managing Director and Editor-in-Chief of Republic TV has tendered his unconditional apology before the Delhi High Court in a 2016 contempt case.

The case was  filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others for "fragrant and willful disobedience" of the court's earlier orders restricting them from publishing certain claims against him.

"I hereby tender my apology to this Hon'ble Court and request that this Hon'ble Court may graciously be pleased to accept the apology and close the instant proceedings against the deponent," reads Goswami's affidavit submitted in court on April 28.

The affidavit further stated that Goswami is a law abiding and a respectable citizen of the country, holds all courts in high esteem and has the highest respect for the Delhi High Court.

"I had no intention to commit any act/ omission amounting to disobedience much less, wilful disobedience of the orders of this Court. I say that the alleged broadcasts were done under the bona fide belief that the same was not prohibited in terms of order passed by this Hon'ble Court on 18.02.2015 passed in C.S. (OS) 425 of 2015. The alleged broadcasts were made as part of fair reporting in view of the liberty under Article 19(1)(a) of the Constitution of India as recognised by this court in the aforesaid order," the affidavit reads.

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India Today Group to launch its free-to-air English news channel in the UK

The channel will be launched on May 31

By exchange4media Staff | May 25, 2023 4:49 PM   |   1 min read

india today

The India Today Group has announced the launch of India Today in the UK market from May 31. This is a follow-up to the launch of the Group's Hindi news channel, Aaj Tak, in the UK market. Previously operating as a hybrid channel, Aaj Tak and India Today served UK audiences with unique content.

With the launch of India Today, the English news channel will now be available as a free-to-air service, broadcasting in standard definition (SD) and accessible on Sky Channel No. 523.  This will position it alongside other prominent English news channels, including Sky News, BBC News, GB News and Talk TV, the group said in a press release.

Meanwhile, Aaj Tak will continue to be available on Sky Channel number 710, providing uninterrupted access to Hindi content for viewers. The India Today Group, renowned for its comprehensive news coverage and commitment to delivering high-quality content, is thrilled to bring its linear presence to the UK audience.

“With its launch in the UK, India Today aims to captivate audiences with its insightful reporting, engaging programmes, and unwavering commitment to journalistic excellence. The channel's introduction is a testament to the India Today Group's dedication to delivering informative and relevant content to viewers worldwide,” read the release.

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ZEEL to appeal against NCLT order: Reports

The network is expected to contest that it did not have the opportunity to present its arguments

By exchange4media Staff | May 24, 2023 8:57 AM   |   1 min read

ZeeSony

ZEE Entertainment Enterprises is likely to move the NCLAT against the NCLT order, media networks have reported.

The network is expected to contest that it did not have the opportunity to present its arguments. ZEEL may challenge NCLT's jurisdiction regarding the non-compete fees issue.

The NCLT will be moved in a day or two, reports said quoting sources.

We had earlier reported that on May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).

SEBI has passed an interim ruling against one of the promoters of the Essel Group, which owns Zee.

The exchanges have also been asked to review whether the payment method for the non-compete fee between two Mauritius entities is in accordance with the relevant SEBI policies.

The proposal for the ZEE-Sony merger has already been green-lighted by the BSE, NSE, Zee shareholders and the Competition Commission of India.

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