brand-bcci

Brand Cricket is intact but Brand BCCI needs to clean up: Experts

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 9:09 AM

Brand Cricket is intact but Brand BCCI needs to clean up: Experts

Brand Cricket is intact but Brand BCCI needs to clean up: Experts?blur=25

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi Oct 15, 2013 8:02 AM