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At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha 13-August-2018

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra 24-July-2018

New campaign gives 'full marks' to those who behave positively through unconventional thought processes

exchange4media Staff 14-July-2018

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri 27-June-2018

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha 26-May-2018

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Madhuwanti Saha 09-May-2018

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff 19-December-2016

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

exchange4media Staff 23-August-2016

Zee competes with Times Now, India Today TV, NDTV 24X7 and CNN-IBN, who have already set their own identity in the genre. What should Zee's strategy be to woo audience and advertisers alike?

exchange4media Staff 27-August-2015

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado 02-April-2015

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado 13-February-2015

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado 03-February-2015

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado 23-January-2015

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado 23-January-2015

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado 17-December-2014

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado 22-August-2014

Industry experts identify e-commerce, mobile and auto companies as the biggest contributors to the growth in TV ad spends as estimated in GroupM's revised annual forecast

Collin Furtado 21-August-2014

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado 11-August-2014