At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation

Sunidhi Vijay May 22, 2026 8:31 AM

The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend

Shalinee Mishra May 20, 2026 4:10 PM

Mayank Shah, Vice President, Parle Products, shares that the ad legend taught him that great advertising isn’t about loud claims; it’s about heart

e4m Staff Oct 27, 2025 6:38 PM

Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025

NATIVE CONTENT Mar 18, 2025 5:54 PM

Guest Column: Mayank Shah, Vice President, Parle Products, writes as 2025 approaches, the future looks more promising than before

Mayank Shah Dec 27, 2024 12:08 PM

Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry

Aditi Gupta Mar 12, 2024 9:07 AM

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

Sohini Ganguly Feb 28, 2024 8:43 AM

The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more

Kanchan Srivastava Apr 19, 2023 9:03 AM

The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy

exchange4media Staff Dec 31, 2022 6:00 PM

Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers

exchange4media Staff Jan 5, 2021 8:53 AM

As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

Parle-G has launched a co-branded video on Amazon Prime Video

exchange4media Staff Jul 25, 2020 8:53 AM

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM