The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more

Kanchan Srivastava Apr 19, 2023 9:03 AM

The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy

e4m Desk Dec 31, 2022 6:00 PM

Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers

e4m Desk Jan 5, 2021 8:53 AM

As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

Parle-G has launched a co-branded video on Amazon Prime Video

e4m Desk Jul 25, 2020 8:53 AM

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM

The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination

e4m Desk Jun 10, 2019 1:46 PM

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

e4m Desk Apr 17, 2019 3:20 PM

Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years

Rasika Kiran Upasani Feb 22, 2019 8:42 AM

Advertisers and media agencies assess their media plans as ISA advises stakeholders to not use BARC data during the transition period of TRAI’s NTO

e4m Desk Feb 8, 2019 8:48 AM

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

e4m Desk Nov 20, 2018 8:28 AM

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

e4m Desk Nov 17, 2018 10:42 AM

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha Aug 13, 2018 11:31 AM

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra Jul 24, 2018 8:53 AM

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri Jun 27, 2018 8:58 AM

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

e4m Desk Dec 19, 2016 8:53 AM

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

e4m Desk Aug 23, 2016 1:24 PM

Zee competes with Times Now, India Today TV, NDTV 24X7 and CNN-IBN, who have already set their own identity in the genre. What should Zee's strategy be to woo audience and advertisers alike?

e4m Desk Aug 27, 2015 8:03 AM

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM