Parle-G partners with Vidya Balan’s ‘Shakuntala Devi’

Parle-G has launched a co-branded video on Amazon Prime Video

e4m by exchange4media Staff
Updated: Jul 25, 2020 9:38 AM
Parle-G

Parle Products has announced its partnership with the film ‘Shankunatala Devi’ with the launch of a new co-branded video on Amazon Prime Video which will be promoted on OTT and digital platforms. Featuring the lead actress of the movie, Vidya Balan, the partnership amalgamates the brilliance of Shakuntala Devi, a mathematics genius, with Parle-G to emphasize how Parle-G has nurtured ‘Genius minds’ since ages.

Parle-G seeks to demonstrate the message of 'G Maane Genius and Genius yaani Shankutala Devi' with this association. The co-branded video displays courage, confidence and provides a glimpse of Shakuntala Devi’s journey from being a child prodigy to gaining global recognition as the ‘human computer’.

Expressing his delight on this association, Mayank Shah, Sr. Category Head, Parle Products said, “This partnership is an honest effort to communicate our brand philosophy in an authentic and engaging manner. Since the inception of our brand, our goal has been to build positive inspiration for kids over generations to encourage them to reach the pinnacle of success. Our association with the movie ‘Shankutala Devi’ which is based on the world-renowned mathematician, has been an exciting move as it is in the lines of creating genius which is Parle G’s core message. This partnership celebrates what sets us apart, which is the generations of children that go above and beyond exploring possibilities in a way that makes their little world and imagination better.”

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