abhinav-trivedi
BARC optimistic about future and timely commencement

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Abhinav Trivedi Jun 12, 2014 8:37 AM

We're looking forward to stability in the industry now: NP Singh

The CEO of MSM Group also expects affirmative decision making from the new Government on digitisation & TV ratings, and a clear and robust mechanism in place to judge viewership

Abhinav Trivedi May 30, 2014 8:04 AM

IPL7: Reach of tournament has expanded, say marketers

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

Average inventory costs on counting day higher in value than regular IPL matches

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Abhinav Trivedi May 14, 2014 8:26 AM

IPL 7: Starsports.com eyes significant revenues as brands pump in money

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this year, which has gone up to Rs 5 cr

Abhinav Trivedi May 5, 2014 8:23 AM

IPL 7: Competing brands engage in spot buys

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Poll coverage on TV: Modi-centric, say observers; neutral & unbiased, say b'casters

While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant news is sustainable

Abhinav Trivedi Apr 22, 2014 9:12 AM

Why Star and Zee dissolved MediaPro?

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources

Abhinav Trivedi Apr 14, 2014 7:49 AM

IPL 7: Starsports.com and Set Max to compete for ad sales

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

IPL: Delhi and Punjab franchises facing the heat on ground?

Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises

Abhinav Trivedi Apr 3, 2014 8:34 AM

Brand owners edgy as SC observations add to IPL credibility crisis

With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing traction towards the IPL? Marketers share their views

Abhinav Trivedi Mar 26, 2014 8:45 AM

IPL to compete with T20 WC and elections for ad money

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

We are aggressively building Ten Sports in the digital space: Rajesh Sethi

The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting viewer traction

Abhinav Trivedi Mar 12, 2014 9:14 AM

Sony TV's 5-10% revenue drop has not affected our overall revenues: Rohit Gupta

Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced

Abhinav Trivedi Mar 7, 2014 9:14 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

Highest TVTs: What worked for Star Plus?

As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses

Abhinav Trivedi Feb 21, 2014 9:41 AM

Innovation determines success in unconventional media, say experts

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM

We're looking at consumption on devices beyond TV in a big way: Sanjay Gupta

The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its consumption

Abhinav Trivedi Feb 14, 2014 9:07 AM

DAS: What is happening at the grassroots?

Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level

Abhinav Trivedi Feb 7, 2014 9:46 AM

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