arshad-nizam
In October last year, Vivo replaced Pepsi as the title sponsor of Indian Premier League for the next 2 years
The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament
Abhinav Trivedi Mar 21, 2014 8:27 AM
Extending brand equity & viewership base, getting edge over competition and capitalising on the burgeoning cricket sentiment are the prime reasons for STAR's decision
Abhinav Trivedi Dec 10, 2013 8:23 AM
Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark
Abhinav Trivedi Oct 22, 2013 8:31 AM
In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs
Abhinav Trivedi Oct 15, 2013 9:09 AM
In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs
Abhinav Trivedi Oct 15, 2013 8:02 AM
TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices
Abhinav Trivedi Sep 24, 2013 8:06 AM
The agency will manage the media duties of all the verticals of ibibo. The business was earlier being handled by ZenithOptimedia.
The agency will manage the media duties of all the verticals of ibibo. The business was earlier being handled by ZenithOptimedia.
