The Hindu runs media campaign against coronavirus marketing

The campaign says: If you really feel the urge to milk something, kindly go find a cow

e4m by Tasmayee Laha Roy
Updated: Mar 20, 2020 3:01 PM

At a time when most marketers are trying to make the best of the Coronavirus crisis with campaigns talking about how their offerings might help fight the situation, some media organizations have taken a strong stand to not spread the word.

The Hindu has run a bold message on their front page on Friday, talking about how marketers shouldn’t milk the situation.

The campaign said - If you really feel the urge to milk something, kindly go follow a cow.

The message in the advertisement read: “The world is faced with a health crisis unlike anything it has experienced in recent years. In a time like this being thoughtful is the least one can do however some are attempting to milk the situation. Sad, but true. We, at the Hindu Group, refused to be drawn into opportunistic rat race. In fact we strongly discourage it. Going by this stance, we urge marketers, companies and the general public to not use advertising space and social media in any way to take advantage of the scenario for personal/material gain. However, if you’re messaging is responsible considerate and empathetic to words the situation we are more than happy to spread it through our publications”.

According to sources, the newspaper has refused to carry an anti-coronavirus mattress ad.


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