When journalists post content that divides society, it has real-life impact: Faye D’Souza

D'Souza, the former executive editor of Mirror Now, was in conversation with Raj Nayak on Friday's Live where she also revealed plans to start an information-based news platform

e4m by exchange4media Staff
Updated: May 23, 2020 3:34 PM
Friday's Live

Faye D’Souza, the former Executive Editor of Mirror Now was the recent guest on Raj Nayak’s weekly show “Friday’s Live With Raj Nayak’. D'Souza, who stepped down from her role at the peak of its popularity, spoke about a range of issues that beset today’s journalism. 

She said that the news channel business model needed to change if we want journalism to do its real job, which is to inform. “The audience is no longer paying for the news that they are watching., it is the advertiser who is paying for the news. That is why the true customer is the advertiser and the audience is the commodity.”

D’Souza also said that advertisers didn't care about the quality of journalism that they are sponsoring, they give the money to the highest TRPs. “The biggest advertiser in the news media is the government and the government is the true customer that is being serviced, in such a situation your sheer existence now depends on whether or not you are able to please the government.”

She also urged that journalists need to play their role with utmost responsibility. “When any journalist posts content that is dividing society it is fundamentally based on false information. It creates fertile ground for rioting, lynching and anger and it has a real-life impact”, said D’Souza. 

“I believe the biggest responsibility we have right now as journalists is to be able to inform young people. We have the largest community of young people in the country who are voters, custodians and stakeholders in the future of this country. Informing them in a responsible, even-toned way is our responsibility. And that is what I want to take forward,” she added. 

She also spoke about her new venture which she would be announcing soon and according to D’Souza, it will be based on the information and not opinions.

“It will be a subscriber-based online platform that will give you news based on information. The idea is to keep the tone of the content really simple so people can consume this information and decide how to feel.”

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