OML partners with Zomato to curate 18 new shows for Zomato Originals

Zomato’s Video tab was recently launched on 16th September 2019

e4m by exchange4media Staff
Updated: Oct 9, 2019 3:44 PM
OML Zomato

Food lovers across the country, who have been enjoying the scrumptious new video tab on Zomato for the past few days can all agree that there are two things common between food and content – both are dependent on your taste and you can never get enough of either. OML, one of the largest content producers for OTT platforms and brands, took both these facts into consideration while curating the content slate for Zomato’s new Video tab that recently launched on 16th September 2019.

With over 200+ hours of OTT content under their belt including hit shows like Comicstaan, Laakhon Mein Ek, Pushpavalli, Chacha Vidhayak Hai Humare and Queens of Comedy , OML has partnered with Zomato to curate 18 new shows under the title Zomato Originals and has collated over 1500 minutes of content for the platform which include recipe features and food tips from one one India’s best-loved chefs Sanjeev Kapoor and sneak peeks into some of the best chefs best restaurants in India.

6 of the originals including ‘Starry Meals with Janice’, ‘Grand Master Chef’, ‘Food and You’ with Sanjeev Kapoor’, ‘Banake Dikha’, ‘Race Against the App’ and ‘Dude Where’s the Food’ have already been launched on the app with many more shows like 5.0 Kitchens, Eat Like A Girl, Home Delivered, College Adda and Street Games are eagerly awaited. In addition, another 200 minutes of curated content including Recipe videos from Sanjeev Kapoor and Om Nom Nom as well as fun food trial videos from Ok Tested are coming up.

While all the shows have been created with a primary focus on food, they include many additional flavours, be it comedy, reality, fiction, advice or celebrity interviews, so that no matter the audience they find a show that suits their palate.

“Zomato is a one-stop destination for food-lovers across India - and with a 50 odd million subscriber base, one of the largest and most compelling audience bases for any content creator to be in front of. It has been an absolute pleasure to be able to collaborate with them on putting together their first content slate across genres, languages and lengths. The aim of these videos was to further engage the very diverse audience sets on the app and also represent the different use cases of the app – be it restaurant look-ups, delivery, bookings, reviews or now the very snack-able content, so that they keep coming back for more,” said Gunjan Arya, Managing Partner – OML.

A combination of all things binge-worthy all episodes of the shows curated are bite-sized, between 3 and 15 minutes and available in both English and Hindi, with new content being added every few weeks, so even some of the shows being shot in a vertical format to test what works for the mobile-first audience.

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